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Response 2.2* <br />Application Questions'. P arl 2 <br />3l lmpact <br />Response 3: <br />Measuring Results* <br />Descrlbe lhe prior sLrccess oI your eveBtl,]clivityifacility in attracliLu toiuists. <br />One of the positive outcomes of COVID has been that Cle Elum has become a <br />destination location. We are considered close enough for weekend travel to a <br />destination that offers a mix of experiences. Cle Elum has become known as being <br />''halfivay to everywhere." Our retail businesses often share that they are hearing <br />from shoppers how excited they are about visiting Cle Elum and seeing all the <br />positive changes. Traveling to Cle Elum from places one - two hours away is <br />gaining popularity as our business community continues to offer more for a visitor to <br />explore and experience. <br />The Associaiion is using the findings from our 202'l strategic markeling study, which <br />have identified ways we can strengthen our reach to places fifty rniles out or more. <br />One of the most cost effective and efficient ways is to continue in our efforts to <br />increase participation and visitors through online marketing. This year alone, our FB <br />post reach has increased by 453%. and our FB post engagement has increased by <br />'168%. We have produced event marketing materials ihat can be launched through <br />social media, shared by our padners, and placed directly in lodging facilities. Our <br />use of QR codes to collect zip code information provides validation that we are <br />reaching many different locations. This summer our Public Market event cards <br />reported 63 different zip codes, including 2 countries. <br />As shared above, we are building orr the growing popularity of our community and <br />the new opportunities to explore in or:r downtown. We feel confident that these new <br />events. centered around arts and creative opportunities will be inviting and <br />encourage more tourism and visits to Cle Elum, strengthening our identity as a <br />destination. <br />250ll characl--r linlt <br />Descrihe no!.r yor will ptoryro!e your <br />"veittla|tivityr'facili!y <br />to Jltracl loussts. <br />The Cle Elum Downtown Association has worked strategically to build partnerships <br />and collaborations among our many tourism related businesses, lodging facrlities, <br />resorts, and retail businesses engaged in strong marketing. The Association also <br />worked with Norlh Kittitas County Tribune, Kittitas County Chantber of Commerce. <br />Cle Elum Round-up. Roslyn, Ellensburg Downtown Association, WA Horse Park, <br />and others to comaiket, share and collaborate on events and activities which attract <br />tourists. Drawing on this work and our past success with events, we will develop a <br />very strategic and well-designed promotions plan that will be released through radio, <br />print. and social media tools. Businesses and vendors who are padicipants will also <br />help promote the art events through their channels. <br />By distributing printed materials, orrline marketing, paid ads online, radio, and ads in <br />newsprint our marketing will reach an audience 50 miles or fadher. ln addition, we <br />will continue to comarket with our partners and communicale with our lodging <br />businesses to reach visitors who are coming to Upper Kittitas County looking for <br />additional activities to experience. We feel confident that these new events will <br />encourage more tourism and visits to Cle Elum. strengthening our identity as a <br />destination. <br />25C{J characler lirril <br />Application Questions: Part 3 <br />4l Gollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other events, <br />how is this accomplished?