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4.1 Collaboration* 4.2 Promoting Local Business * Utilizing the Main Street Four Point Strategic Approach, our association works with businesses and our community to strengthen our economic. Business and community members on our Main Street Committees whrch include, Promotions. Economic Vitality. Design and Outreach. One of the key goals for the Cle Flum Downtown Association is that of creating and fostering partnerships with others. We view this opporiunity to work togetl']er as a win-win in successfr.rlly markeiing and moving our community into a destination tlrat is well support by tourism. Our partnership wlth our local partners continues to be strong and even growing. Locally, we work with Suncadia Resort, the Roslyn Downtown Association, Ellensburg Downtown Association, Kittitas County Chamber of Conrmerce. Discover Cle Elum, WA Horse Park, and the NK County Tribune to plan events that can coincide with peak weekends and to comarket to attract visitors. This has been especially beneficial in placing Cle Elum as a destination for visitors to Roslyn. Suncadia Resort. WA Horse Park. Through this collaboration we are moving traffic from Roslyn and Suncadia to the great opportunities our town offers. Our business community are also key partners. Through continued building of relationships with existing and new businesses they have become much more engaged planning and marketing their downtown. One of the major areas of growth has been the engagement businesses have on social media and in captirring their audiences. Through our collaborative efforts of sharing through social medja, our reach has become much greater. This past year we have starled cosponsoring events in our downtown with businesses and organizations. For example. on Labor Day weekend we cosponsored "Art in the Heart of the Cascades". This eventfeatured guest artists, classes for kids, and an art swap. We are currently planning more events like this in 2022.\Ale are excited that our retail and food and beverage businesses are beginning to understand the value ofworking together to support each other and to rxarket Cle Elum for tourism. Working with the City of Cle Elum Historic Preservation Commissjon, The Northern Kittitas County Historical Society, and the Cascade Association of Museums & History, we are having discussions aboltt how to promote our rich historic past in a mar'rner that attracts visitors to our town. 2500.Jrarac{er lirnil fJescribe iio!., y'ou u/ill p.onrole lodqing eslablishrnenls resiaura[h. a|d bu;iness lor.]!ed tn Kiitilas aouilty This year alone, our FB post reach has increased by 453%. arrd our FB post engagement has increased by 168%. Our posts are made daily and pronrote local businesses, lodging. restaurants, and services. ln 2020, during peak COVID restrictions, our association offered social media. online sales. and marketing classes to businesses who were struggling with promoting their business. As a result. rxore businesses became active in marketing through online platforms. We continue to offer sirpport and help to those who are just entering into the world of social media and those who are wanting to increase their skills by using new tools. such as Reels or lnstagram. ln October of this year, our new website will be online to provide nlultiple options for visitors, businesses. and the community at large to access information on local businesses. A direct link to their business websiie and a Google map will allow the viewer to find and locate businesses. The website has the potential to host an online markeiplace for local businesses (retail and lodging). Through our comarketing and collaboration with partners we can link information for greater marketing opportuniiies. We are committed to working hard and collaboratively to identify the best way to connect between our partners to promote Cle Elum. 2500 character lintit