LT-2022-004 - Laserfiche WebLink

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4.2 Promoting Local Business* 4.3 Host Hotel* {i.iscrrbil ilo\! you 'irll prom.rtE loiig|rq .isi:iillisirl)re.1s resiailratiis and i)trsrress loc:tied iI Kiittfas CcuiIv This year alone, our FB post reach has increased by 453ok, and our FB post engagement has increased hy 168%. Our posts are made daily and pronrote local businesses, lodging, restaurants, and services. |n2020. during peak COVID restrictions. our association offered social media. online sales. and marketing classes io businesses who were struggling with promoting their business. As a resuit. more businesses became active in marketing through online platforms. We continue to offer suppod and help to those who are just entering into the world of social media and those who are wanting to increase their skills by usirrg new tools. such as Reels or lnstagram. We also launched a YouTube channel which atthis time features 10 businesses. This popular channel continues to gain interestfrom a wide audience. and jt is a channel we using io increase "spotlight" videos in 2022. At the time of this application. our assocration is in the process of developing a new website, one that will provide multiple options for visitors. businesses, and the colnmunity at large to access information on local busrnesses. A direct link to their business website and a google map will allow the vtewer to find and locate businesses. The website has the potenlial to host an online marketplace for local businesses (retail and lodging). Through our comarketing and collaboration with paftners we can link informatiotr for greater marketing opporturrities. Like a building a highway or traveling along l-90. ioday's social media platforms allow us to Iink with each other and to provide a travel map of places and destinations to visit. We've adopied this view and we are working to identify the best way to connecl the links and to pronlote Cle Elum. 25al) altlji aaieL l\\r1 i,s thif? e ircsl itclel iot your evenl cf gtat|i lltcieal" ll yes lts1 ilrg irci,i ,' No Yes. 5l Future Plans Please explain what pians exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, event sponsors, and other cost-recovery models. Future Plans*We have several cost recovery rnodels in place. sorne of whicl-r are allowing for a greater match in ihe events and marketing that can provide. For example, the CIe Elum Downtown Association has begun developing more oppodunities for business sponsorships. As our community grows. we are seeing more corporate businesses, bankrng instjtutions. and others who are wanting to be recognized as community padners and sponsors. Our sponsorship opporlunities have not only grown in the nuntber of sponsors, but also at the sponsorship level. This year we will be launching a new "Partnership" donor program. The intent is to encourage businesses, organizations, corporations, and individuals to suppod their association through differeni partnership donor levels. With the success of an increase in the Main Street Tax lncentive Program. our association will be able to obtain additional B&O tax dollars from businesses who are interested in donating and receiving a tax incentive credit. A portion of this increase will be added to the Promotion's Conrmittee budget for marketing and events. Through our collaboration with our parlners, we are able to jointly fund activities and events, which also reduces costs for all partnels and gives everyone the ability to work smarter. with reduced individual expenses and obtain greater success in our efforts to market and execute events, 2500 rharactFif lirnil