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Response 3: Measuring Results* lJesc.rlr. how you \qjll promoie yoiir evetrt/aciivitylfacilrtir to s1i1u"1 1orrta,r. We are excited to be on the ground floor pronroting our downtown. As more and more stores remodel or reopen, the opportunity to draw visitors into our unique, modern but vintage, environment is becoming easier and gaining popularity. Using our collaboratlve process of working with existing and new padnerships we will continue to build on our marketing campaign, and our partnerships with lodging facilities to draw more visiiors and increase overnight stays. our strategic methods to reach audiences 50 miles or farther will continue to include working with lodging businesses to post information on their social media and websites. Use of event cards with a QR codes will continue, they allow us to capture zip code information help us to identify audiences / locaiions for firdher marketing. Over the past two years we have worked hard to develop a marketing collaboration with the Roslyn Downtown Association. Suncadia Resorl, Ellensburg Downtown Association. Kittitas County Chamber of Cot'nmerce, and Discover Cle Flum. These partnerships have provided shared opportunities for marketing and the ability to expand our reach lo multiple locations as well as audiences. Anoiher outcome is ihat it has allowed for greater exposure whrle not increasing or-rr budgets significantly. Our business communiiy is another valuable asset in assessing how well our evenis have impacted their sales. They are ready to share information on visitor experiences, visitor traffic. and io capture zip code information. They will share whether the event was a retail benefit and how that might be improved. They are also key responders to the question, "What can we do better to attract tourism?". in order to ensure that our events are encouraging shopping and a strong impact on retail sales. ln October of 2021 . our association will be releasrng a new brand and website. Both are excrting as the brand identifies our downtown as a vintage modern experience with vibrant shopping, eating. recreation. and more. The website is beirrg designed as the hub for media releases and collections of data. We will be able 10 keep an updated events calendar and community information readily available for tourisis. The website will also encourage visitors to sign-up for event Information and io be added to a community newsletter which will center on events. retail sales. historic places to visit. and spotlights on businesses. 2500 olrara':ier lilrril Application Questions: Part 3 4l Collaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?