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Response 2.2* <br />Application Questions'. P art. 2 <br />3l lmpact <br />Descrlbe tire plror sL,ccess ol yoUr evellilactrvrlyriacilily rn aih aclioI ioiilisis. <br />ln 2O21 . we conducted a sirategic marketing study which identified how we could <br />strengthen our band-with and practices to increase the visibility of what Cle Elum <br />offers. We engaged irr these findings by increasing our online marketing and <br />presence. This year alone. our FB post reach has increased by 453%. and our FB <br />post engagement has increased by 168%. We have also produced event marketing <br />materials that could be launched through social media, shared by our local <br />collaboration. and through direct placement in the hands of those who are lodging <br />locally. Another tool that we have engaged in which has given us a sense of our <br />success in reaching visiiors 50 miles and beyond is that of using QR codes to collect <br />zrp code information. Our Public Market event cards are an example of successfully <br />tracking participation from 63 different zip code areas, including 2 countries that <br />visited during one or ntarket days. <br />Even wtth Covid restrictions. our signature event, Pioneer Days was a success. <br />Building on a collaborative framework of offering an event that spans two - three <br />days and has activities offered from Cle Elum to Ronald. Pioneer Days was planned <br />with a lot of modifications. These modifications didn't stop vjsitors or those who <br />wanted to celebrate our Nation's birlhday. Working togeiher, the Cle Elum Dowrrtown <br />Association was able to maintain the role of bringing everyone togeiher to develop a <br />marketing plan for a multi-day. multi-location major event. The report back from <br />partners was very positive. numbers were manageable, and events well attended. <br />Lodging facilities appreciated the Pioneer Days event cards that provided their <br />visitors with current information on what was occurring. This was our first use of the <br />QR code process and zip code tracking method. We were able to determine that <br />visitors came from 42 different zip code areas and from as far away as Oregon. <br />California. Arizona, Montana. Maryland. New York. Georgia and Florida. <br />2sllti chnr:rcter lin'i