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Response 3: Measuring Results* Describe horv you vJill promoie your evelltlactivitytiaciliiy lo alttaci iourists. Target Facebook and social media ads to the greater Central Washingion region Work collaboratively with other community / semiprofessional theaters in the region to promote the event Advertise the event regionally (with a focus on Chelan, Yakima, Grani and King Counties) at appropriate venues (which may include online community boards, radio ads, displays at events or venues, or other marketing opporlunities as appropriate). Link to the County Tourism Website Link to the Chamber of Commerce & purchase an ad banner on the chamber website Add event to the local 2022 visitors guide Use branding logo, fonts and credil the support received on our website, Facebook page, etc. Link to county accommodations Develop "packages" with local businesses - i-e. restaurants, hotels for "dinner and a play" or a "weekend stay and play" to encourage nrore overnight guests. 2500 character limit Application Quesiions: Part 3 4l Collaboration lfyour organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration *We work collaboratively within the Laughing Horse Arts Foundation with other entities such as Central Washington University, local school districts, and other community and semiprofessional theaters in the area to promote the goal of producing musical theater events. For instance, in past productions we have borrowed set and cosiume pieces from other comrrunity theaters in Wenatchee and Leavenworth. and in turn have rented our props/sets/costumes out to other theaters. We work with and continue to develop our relationship with CWU's Music, Theater and Film departments, and the Ellensburg School Drstrict: many faculty members have donated their time and efforts behind the scenes and performed in our shows. Laughing Horse Ads Foundation has several sub-organizations, in Ellensburg and Cle Elum. and we cross-promote activitles and evenis, and even collaborate for resources if needed for a production. All of our aciors/performers volunteer their time to rehearse and per-form the shows. as well as backstage crew. set builders, costumers. and hair/makeup helpers who volunteer their time to make sure the show looks and runs smoothly. One of the results with the pandemic is that we had to find alternative theatrical venues in our comnruniiy. The two main theatres available in Ellensburg are locaied in public buildings, which were closed for the rnajority of the last year and a half" One of our proud successes is thal we created new partnerships with local businesses and local organizations including the Clymer Museum and Foundation, and Hotel Windrow to utilize nontraditional spaces and ballrooms for theatrical performances. We look fonvard to continuing these partnerships. 2500 .ih.rracter linrit