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Response 2.2* Application Questions: Part 2 Descrille the prior success of ygur eveIilactivity{acility ilr atiracliol} tourists. Past summer productions typically average 160-250 attendees per performance, and 1200 for the full production run of 6-7 performances. As of the lall ol 2020, all of our tickets sales are online which allows us to have contact info and much more accurate data after the event as to where patrons attend from. Our prior years' data collection was not focused on identifying tourists. so is more limited. bui it does allow us to make conservative estimates. While we did produce a small show in Ju\ 2A21 (Greater Tuna), this was not performed in our typical mainstage venue which seats 700+ people and did not have our typical attendance numbers for a mainstage summer show. Due to Covid-19 restrictions, we focused our promotions locally this year as well, whereas for Mamma Mia our intent is to advertise much more widely. Even without any focused tourism promotion this year. 8.5% of our attendees came from more than 50 miles away to see the production. Because 2021 was a unique year, we are using data from 2019, which was the mosi comparable production to what we expect for 2022. See data below (see supplemental attachment for detailed ticket locations): Location breakdown 201 9 Online Ticket Sales for Music Man - (204 out of 1206 total tickets were sold online): Kiititas County = 57.8% CentrallEastern Washington = 1 8.60/o Wesiern Washington = 18.6% Out of state = 4.9% We've averaged 1200 attendees in 2019 and 2018 and expect that next year will increase. While we did not conduct a survey of ticket holders who purchased at the door or the local bookstore, we do know thai 29.9% of online ticket purchases to our 201 9 show came from over 50 miles away. We can also tell thal34% of visitors to our website during the nronth preceding the evenl come from 50+ miles away. Considering that many locals purchase tickets for out-oftown family/friends, we estimated conservalively lhal2Ao/o of overall tickets sold were sold io people who traveled 50+ miles (approx. 240 individuals). lf 30% of these siay in hotelslmotels that would be approximately 72 overnight stays as a result of this event. Using the calculation method described in response 2.1 we would estimate of the 240 visitors traveling more than 50 miles, 35% would visit for the day only, and 35% would stay overnight or for the weekend in a private home with friends and family. As seen above in response 2.1 , 4.9% of online tickets sold at 201 9 event were from out of state. This seems likely to remain the same. 2500 ch6racter linlil 3l lmpact