011-KVEC - Laserfiche WebLink

Home Browse Search

lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration*Currently, we have valuable partnerships with both community groups, as well as regional and corporate sponsors. Our major sponsors we look to have back for the 2O22 evenl include Mike's Hard Lemonade and Legends Casino Hotel. We've also found success in local trade partnerships with KXDD radio and the Hampton lnn of Ellensburg !o help support our event operations and marketrng. Our community partners are valuable as a volunteer effort to help run our event and set special displays. These groups include the Ellensburg Rodeo Posse, Rodeo City Roller Girls, National Guard, and Antique Military Vehicles Club. We are also thankful to all our first responder volunteer help that ensures we all have a safe and fun time. This includes Kittitas Valley Fire and Rescue as well as the Kittitas County Sheriff s Department Reserve Program. We are looking at expanding our partnerships for this upcoming year and the biggest one we are looking fonvard to is with the City of Ellensburg. The City's Park and Recreation Department has shown interest and commitment to setting up additional 4th of July festivities in Memorial Park next to the fairgrounds. These family fun activities and entertainment would begin in the afternoon and lead up to the opening of the concefi area and evening schedule. We very much look forward to working on this event expansior.r and having a great padner in the City of Ellensburgl 2500 ch6racter linrii 4.2 Promoting Local Business * Descrihe holv y.u v/ill prornote lodging esleblishnrents. reslaLrranls. aId l]itsiness localed in Kitiit"s County Our plan is to establish a larger local business partner program to, in turn, promote one another on an everl bigger scale this year. The event team is working on ideas currently on which businesses would make great partners in cross-promoting through social media and on-site visitors. Our website has been a wonderfirl tool to feature businesses such as hotels, restaurants, bars. and much more where we can help drive evenl attendee iraffic to their small businesses as well during their stay. 2500 character linril 4.3 Host Hotel*ls there a hosl holel lor yolr event oi qran! prolecl? It yes list lhe hotel. ,NO o Yes. Hampton lnn of Ellensburg has been a great hotel partner for us year-round the last couple years. and especially during the Patriot :Night Under the Lights. Currently that partnership is set to conttnue in 2022 as well. 5l Future Plans Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, event sponsors, and other cost-recovery models. Future Plans*As Patriot Night Under the Lights grows as an established annual event, we expect the event attendees to increase. We have the capacity to double our attendance as we proceed. so by making this a desired and memorable event we can become self- sustaining just by increased ticket sales. However, as the event grows it also becomes more marketable to major sponsors and we work with a Sponsorship Consultant that specializes in event sponsorships to assist in generating ihat funding each year. Through the growth opportunity in each of these areas, we plan to be self-sustaining in the next couple years. 2500 character lirnit Application Questions'. Part 4 5l Additional lnformation