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Response 2.2* Application Questions. Part 2 Describe the p'ior success ol your eveltilaclivity/faciljty in altracliol toLlrisls. Just days after the eveni ban lifted in Washington State, we were fortunate enough to have a full-fledged concert full of great music, good times, and laughter. People were so excited to be together again watching a live per-formance. Despite not having much iime to plan and advertise once we knew we could continue with the event. it siill came together great with the amazing performances and a great crowd. After a stunning National Anihem, we had opening act Huckleberry Road kick off the concert and get people going before Joe Nichols took the stage- Joe had the crowd rocking through the night and the arena floor was full of people dancing and singing along. ln precautionary efforts, we made some layout changes ihis year and attempted new seating arrangements to be prepared for restricted attendances. While they were great plans to get through a restricted event and it worked relatively well, there were a couple downfalls when it came to traffic flow and interaction. So, we will be leaving the main layout as is for 2A22 but changing the arena floor arrangement to generate a better experience for concert goers. It was also a bummer to have our fireworks show cancelled this year, but we work with an amazing company that was able to hold our show over for 2022 luckily. We will be excited to jump back into our safety planning and special arrangements with local fire personnel to make sure it goes off without a hitch. lt's the safest way for the whole community to enjoy a grand-scale fireworks show in one location without them risking lighting off their own fireworks at home. Overall, 2021 turned out to be a smooth operation and great event to bring in tourists and give locals a way to celebrate within their community too. This event catered to both families and people of all ages from kids to grandparents. All event partners, service providers, sponsors, volunteers, and event attendees shared the upmost positive comments and their graiitude for having the event back again. Many our looking forward to a big 20221 25110 cheracter lirrlrl 3l lmpact Response 3: Measuring Results* Application Questions: Part 3 Describe horv you \,/ill prorrote your evenllaclivity{acility to altt act tollrisls. The event will first be promoted through radio padners from the Columbia Basin, up to Wenaichee, over to Seattle, down to Yakima and the Tri-Cities, and over to Spokane. We will also use targeted Facebook ads in those areas to promote online awareness and get direct-click traffic to our website for tickets. "Bandsintown" email newsletters will also be an effective tool in the same manner. Targeting will be fixed to country music fans, patriots, and families looking for holiday fun. We are expanding our digiial targeting to regions outside ihe Washington border, along Oregon and into ldaho as well. We really hope to see a growth in our western Washington attendees next year as well. so we will be marketing in both the Northwest and Southwest corners of Washington next year. The pandemic and noi knowing what restrictions would be made marketing very difficult and rushed in 2021 . With more time throughout the year to market the event, there will be more awareness and we will be able to get ahead on people's holiday planning. 2500 olraracle. lirnil 4l Collaboration