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4.1 Collaboration*Utilizing the Main Street Four Point Strategic Approach, our association works with <br />busrnesses and our community to strengthen our economic development. Business <br />and community mernbers are on our Main Streel Committees which include, <br />Promotions. Economic Vitality. Design and Outreach. <br />One of the key goals for the Cle Elum Downtown Association is ihat of creating and <br />fostering partnerships with others. We view this opportunity to work together as a <br />win-wrn in successfully marketing and moving our community into a destinaiion that <br />is well support by tourism. Our partnership with our local partners continues to be <br />strong and even growing. Locally, we work with Suncadia Resort, the Roslyn <br />Downtown Association. Ellensburg Downtown Association, Kittitas County Chamber <br />of Commerce, Discover Cle Elum. WA Horse Park, and the NK County Tribune to <br />plan events that can coincide with peak weekends in order to coma*et to attract <br />visitors. This has been especially beneficial in placing Cle Elum as a destination for <br />visitors to Roslyn. Suncadia Resort. and WA Horse Park. Through this collaboration <br />we are moving tralfic from Roslyn and Suncadia to the great opportunities our town <br />offers. <br />Our business community are also key partners. Through continued building of <br />relationships with existing and new businesses they have become much more <br />engaged planning and marketing their downtown. One of the major areas of growth <br />has been the engagernent businesses have on social nredia and in capturing their <br />audiences. Through our collaborative efforts of sharing through social media, our <br />reach has become much grealer. <br />This past year we have started cosponsoring events in our downtown with <br />businesses and organrzations. For example, on Labor Day weekend we <br />cosponsored "Art in the Heart of the Cascades". This event featured guest artists, <br />classes for kids. and an art swap. We are currently planning more events like this in <br />2022. We are excited that our retail and food and beverage businesses are <br />beginning to understand ihe value of working together to support each other and to <br />market Cle Elum for tourism. <br />Working with the City of Cle Elum Historic Preservation Commission, The Norlhern <br />Kittitas County Historical Society, and the Cascade Association of Museums & <br />History, we are having discussions about how to promote our rich historic past in a <br />manner that attracis visitors to our town- <br />2500 character litr)il