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Response 3: Measuring Results* Describe how you will p.oryrote your eventlaclivityjfacility to ettract lourisls. We are excited to be on the ground floor pron'loting our downtown. As more and more stores remodel or reopen, the opportunity to draw visitors into our unique, modern but vintage, environment is becoming easier and gaining popularity. Using our collaborative process of working with existing and new partnerships we will continue to build on our marketing campaign, and our pafinerships with lodging facilitres to draw more visitors and increase overnight stays. Our strategic methods to reach audiences 50 miles or farther will continue to include working with lodging businesses io post information on their social media and websites. Use of event cards with a QR codes will continue, they allow us to capture zip code information help us to identify audiences / locations for further marketing. Over the past two years we have worked hard to develop a marketing collaboration with the Roslyn Downtown Association, Suncadia Resort, Ellensburg Downtown Association. Kittitas County Charlber of Commerce. and Discover Cle Elurn. These partnerships have provided shared opportunities for marketjng and the ability to expand our reach to multiple locatiorrs as well as audiences. Another outcome is that it has allowed for greater exposure while not increasing our budgets significantly. Our business community is another valuable asset in assessing how well our events have irnpacted their sales. They are ready to share information on visitor experiences, visitor traffic. and to capture zip code information. They will share whether the event was a retail benefit and how that might be improved. They are also key responders to the question, "Wlrat can we do better to attract tourism?", in order to ensure that our events are encouraging shopping and a strong impact on retarl sales. ln October of 2021 , our association will be releasing a new brand and website. Both are exciting as ihe brand identifies our downtown as a vintage modern experience with vibrant shopping, eating, recreation, and more. The website is being designed as the hub for media releases and collections of data. We will be able to keep an updated events calendar and community informatron readily available for tourists. The website will also encourage visitors to sign-up for event information and to be added to a cornmunity newsletter which will center on events, retail sales. histolic places to visit, and spotlights on businesses. 2500 clra.a'rlei'it!it Application Questions: Part 3 4l Collaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?