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4.2 Promoting Local EUStness Describe holv you vtill prooote lodllilq eslahlishnrents. resiarirants and irrrsiness l.Jcated ir Killitas Cosniy This year alone, our FB post reach has increased by 453%, and our FB post engagement has increased by 168%. Our posts are made daily and promote local businesses, lodging, restaurants, and services. ln2O2O, during peak COVID restrictions, our association offered social media, online sales, and marketing classes to businesses who were struggling with prornoting their business- As a result. more businesses became active in marketing through online platforms. We continue to offer support and help to those who are just entering into the world of social media and those who are wanting to tncrease their skills by using new tools. such as Reels or Instagram. We also launched a YouTube channel which at this time features 10 businesses. This popular channel continues to gain interest from a wide audience, and it is a channel we using to increase "spotlight" vrdeos in 2022. At the time of this application, our association is in lhe process of developing a new website. one that will provide multiple options for visitors, businesses, and the community at large to access information on local businesses. A direct link to their business website and a google map will allow the viewer to find and locate businesses. The websiie has the potential to host an online marketplace for local businesses (retail and lodging). Through our comarketing and collaboration with partners we can link information for greater marketing opportunities. Like a building a highway or traveling along l-90, today's social media platforms allow us to link with each other and to provide a travel map of places and destinations to vtsit. We've adopted this view and we are working to identify the best way to connect the links and to promote Cle Elum. 2500.hara.fe. linit 4.3 Hosi Hotel*ls there a hosl lroiel for yotrr event or gfaltt proje.i" It yes. list ihe lrotei. *.. No Yes. 5l Future Plans Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, event sponsors, and other cost-recovery models. Future Plans*We have several cost recovery models in place. sorne of which are allowing fora greaier match in the events and marketing that can provide. For example, the Cle Elum Downtown Association has begun developing more opportunities for business sponsorships. As our community grows, we are seeing more corporate businesses, banking institutions, and others who are wanting to be recognized as community partners and sponsors. Our sponsorship opportunities have not only grown in the number of sponsors, but also at the sponsorship level. This year we will be launching a new "Partnership" donor program. The intent is to encourage businesses, organizations, corporations. and individuals to support their association through different parlnership donor levels. With the success of an increase in the Main Street Tax lncentive Program, our association will be able to obtain additional B&O tax dollars from businesses who are interested in donating and receiving a tax incentive credit. A porlion of this increase will be added to the Promotion's Con.'tmittee budget for marketing and events. Through our collaboralion wrth our partners, we are able to jointly fund activities arrd events, which also reduces costs for all partners and gtves everyone the ability to work smader. with reduced individual expenses and obtain greater success in our efforts to market and execute events. 2500 ch.rraclei lirnil