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Response 2.2* <br />Application Questions . Part 2 <br />Describe lhe prior success of you. everrt/activily,;facility itr attracliotr lourists. <br />h 2A21 , we conducted a strategic marketing study which identified how we could <br />strengthen our band-with and practices to increase the visibility of what Cle Elum <br />offers. We engaged in these findings by increasing our online marketing and <br />presence. Tlris year alone, our FB post reach has increased by 453%, and our FB <br />post engagement has increased by '168%. We have also produced event marketing <br />materials that could be launched through social media, shared by our local <br />collaboration, and through direci placenrent in the hands of those who are lodging <br />locally. Another tool that we have engaged in which has given us a sense of our <br />success in reaching visiiors 50 miles and beyond is that of using QR codes to collect <br />zip eode information. Our Public Market event cards are an example of successfully <br />tracking participation from 63 different zip code areas, including 2 countries that <br />visited during one or market days. <br />Even with Covid restrictions, our signatirre event, Pioneer Days was a success. <br />Building on a collaborative framework of offering an event that spans two - three <br />days and has activities offered from Cle Elum to Ronald, Pioneer Days was planned <br />with a lot of modifications. These modifications didn't stop visitors or those who <br />wanied io celebrate our Nation's birthday. Working together, the Cle Elum Downtown <br />Association was able to maintain the role of bringing everyone together to develop a <br />marketing plan for a mulii-day, multi-location major event. The report back from <br />partners was very positive, numbers were manageable, and events well attended. <br />Lodging facilities appreciated the Pioneer Days event cards that provided their <br />visitors with current information on what was occurring. This was our first use of the <br />QR code process and zip code tracking method. We were able to determine that <br />visitors came from 42 different zip code areas and from as far away as Oregon, <br />California, Arizona, Montana, Maryland, New York, Georgia and Florida. <br />2500 character linit <br />3l lmpact