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4.3 Host Hotel*ls ihere a host lrolel lor yoLrr evert or grent p.ojecl? ll yes. <br />'ist <br />the hotel. <br />., No <br />c Yes. Timber Lodge lnn <br />5l Future Plans <br />Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, <br />event sponsors, and other cost-recovery models. <br />Future Plans*The Cle Elum Roundup Association is continuing to build a strong board of directors <br />with nrembers who are focused on meeting the organizational mission. Addilionally, <br />the board is utilizing best business practices along with policies and procedures that <br />will allow for strategic planning and long{erm self-sustarnability. <br />Some of the immediate plans are: <br />Utilize tiered and farnily package pricing for Friday night to encourage weeknight <br />attendance & continue to sell out all performances. <br />ln 2019 we identified the need lor increased seating capacity. We continue to work <br />with the facility to develop a plan for a long-term seating solution. However. fot 2021 <br />we nrade the decision to rent temporary bleachers to increase our seating capacity- <br />2021 Roundup ticket sales were limited only due to seating capacity. The rental <br />bleachers have many limitations and are only a temporary seating solution. <br />Permanent seating is of the utmost importance to the successful growth of the <br />Roundup. However. it also presents substantial challenges due to space availability <br />& venue wants/needs, as well as. permitting, site prep, installation, labor, and <br />material costs. The longtenn benefits of permanent seating allows for better self- <br />sustainability of nol only the Roundup but also other evenis held at the venue. There <br />would be a revenue increase from additional tickets sales and tiered ticket pricing <br />based on seat location- <br />ln 2A22 we will continue to evolve our ticket sales with multiple performances and <br />family ticket packs, as well as partnerships with local hotels & VRBO on packages to <br />guarantee overnight siays. <br />ln 2022 we will utilize sponsorship levels that better align our revenue goals and <br />offers consistent messaging to our donors. This will help to preserve long-term donor <br />relations, as well as attract new supporters. There has been a positive supporter <br />response thus far. <br />h 2A22 we will be increasing contestant participation with high-level arena ground <br />management. We will increase our added money for all events and give go-round <br />prizes. The contestants raved about our ground and the gas cards we gave away tn <br />2021. Finally. we will work with our stock contractor, PRCA & Columbia River Circuit <br />to help increase our Rough Stock participation. <br />ln 2022we are looking to increase revenue with more cornmunity support through <br />an annual membership club, VIP seating, and expanding the event and specialty <br />acts. <br />2500 characler limil <br />Application Questions: Part 4 <br />6l Additional lnformation <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism.