LT-2021-002 - Laserfiche WebLink

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1. Away from their place of residence or business and staying overnight in paid accornmodations; 2. Toa placefiftymilesornrorea\ffayfromtheirplaceof residenceorbusinessforthedayorstayingovernight; 3. or from another country or slate outside of lheir piace of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1 *V\fiy woulri tollnsts tfavelk) Kftitas Co{lnty to altend yL\tr evenUactivily;facilily? Often you will hear Cle Elum being described as'halfr,ray to everywhere'. Highuny 970 and l-90 provide access to year around recreational opportunities, within an hour or less from Seattle to the dor,rntoi,rnr. We see this as an opportLtnity to encourage visitors and overnight stays 365 days of the year. Our recent Strategic Marketing study identifies how rarg can strengthen our band-wrth and practices to increase the visibility of wtrat Cle Elum has to offer to our visitors. Even through COVID 19, travel to our conrnrurrity has remained conslstent and strong. This past spring and summer relail revenue has also remained strong. The locatiorr and travel time to Cle Elum has definiiely been seen as a plus, and it has placed Cle Elum on the map for easy access and trar,rel from areas fifty nriles or farther. The Cle Elum Downtown Association is one of 34 programs in Washington State. We all work closely together to cross-promote our communities and to encourage tourists to continue their erploration of washington by visiting [hose conrmunitres with dou/ntown historical business sectors such as ours. We are fortunate that there are three dounrtor,tn programs in Kittitas Couniy, thrs brings a strong marketing emphasis to visiting and exploring whal vrre carr offer ior those wlro are traveling to oLtr area. Working closely with existing venues; Kittitas County Chamber. Central Washington, Discover Cle Elum, WA State Horse Park, City of Cle Elum, Rotary, Cle Elum Round-Up, Roslyn and Ellensburg Dowttown Associations, loca} hotels and resorts as ra,ell as strategic placement and nrarketing of our events and activilies, we feel confident that \i',r-- will continue to attract an even greater audience of tourrsts and travelers to Cle Elum wfrich wll also strengthening our relail revenue. h 2A20, consultants flom Arnett Muldrow conducted a community market analysis that determined a high demand of visitors in downtown Cle Elum. By using the previous calculations and using the information provided by the STAR report specifically for the county, it indicates an estimated 7% increase oI weekly visitors in 2021 compared lo 20'19. These visitors' activities may include festivals and evenis, retail shopping, dining, outcjoor recreation, and overnight stays. {Source: Star Destination Report, Kitlitas County Chamber of Commerce, Arnett tvluldrow). 2500 chiiractcr lin it