LT-2021-002 - Laserfiche WebLink

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Response 1: ProjecUEvent*uescflptron List of lntended Use of Funds * Employee Travel & Training Social Media / Online Marketing Print Advertising TV Advertising Radio Advertising Venue lmage Promo Compuler Maintenance Erpense l-l Support Facility Hire (rental, sound systems, tuo-way radios, etc) Volunteer Training Transport (equipment transport & hire of busses) Speaker and Talent Fee PPE (sanitizer, portable restrooms, handraashing stations, masks) The Downtovln Cle Elum Associalion is a nonprofit organization which provides the Cle Elum Birsiness sector with supportive services to enhance and increase economic growth in Cle Elum. To help ensure that \/e are rneeling or.ir goals, wc produce both large events and smallel activities. These everrts ancl activitres are promoted with lhe supporl of local lodging services who in turn are cross-promoting and broadcast our activities through their social media tools, reaching audiences S0-nrjles or farther. The National Main Street Cerrter Folrr Point Approach, which our association follorars, includes supporting the merchant community with econornic goals ihat include planning er;ents and activities to increase retail sales and visrtors. One of the primary ways in wirich this is achieverl is thror"rgh the use of social nredia and rnternel-based marketing tools, To nreet the challenges that COVID 19 broughl in regards to large events, the Cle Elum Downtoran Association rapidly changed up or:r efforts in altracting visitors ancJ encouraging overnight stays by increasing our social media outreach and providing solid retail evenls that allowed visitors to participate, During the extrenre COVID 19 Phase 2 and Phase 3 period, Cle Flurrr Do\^nto\tun has celebrateci the opening ofsixsnrall businesses and seen lhe closure offour_ Of the four spaces that are now empty, hlo have been reclainted and will be reopening as new retarl businesses. This impact and the growing interest in vacarrt buildings are being actively looke d at by potential bi:yers and new business owner.s as tveli as through erylansion projects or second business ventures by existing business o\A.flers. Over the past year. the Cle Elum Downtown Associatton has r,r,orkeci to build a stronger relationship u,rth our hotel and lodging services to engage in the dovlntom community. The Association is entering into discussions vr,ilh each major hotel and resort about the opportunity to co-ntarket events, and to consider r:ffering special lodging rates and accommotlatrons lor large events that occur in the Upper Killitas County area, dr.rring 2021 and beyond. We rruelcome the oppoflunity io promote Cle ElLrm as a place for visitors and tourists to e>plore and plan to achieve lhis by offering everrts and activities that are creative and fun, using our collaborative processof working with existing and new parlnerships to encouragle those lraveling lo our area to stay overnight wi-rile enjoying vfiat Cle Elum has to offer. 2:S0 cl.]Jriictr)r lir rit 2l Supporting Kittitas County as a tourism destination