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CenterFuse Broadband Feasibility Report is comprised of those getting cable through a wire to their home or from satellites. To offset that, the community seems to have embraced cord-cutting and 25% of respondents say that they only watch online video. The survey showed an even lower penetration of landline telephone service (38%). However, this is slightly higher than the national average of between 30% and 35%. These two findings will inform an ISP that is contemplating the market that there is comparatively less demand for non-broadband products. Price Sensitivity. We only asked a few questions related to telecom costs. We asked about the average customer bills. • The average standalone broadband bill is $67, which we find typical. • The average price of a telecom bundle is $128. That's lower than what we normally see, and we attribute this to a significant percentage of Consolidated customers that have a bundle of broadband and telephone. That bundle is a lot less expensive than Charter bundles that include cable TV. The questions that asked about satisfaction or dissatisfaction on the "value received for the price paid" also looks at price sensitivity. Less than 30%of customers for both Charter and Consolidated were dissatisfied with the value. This tells us that this is not a market where the customer decisions about broadband are driven mostly by price. In some markets we've studied the dissatisfaction of the value is more than double the results we saw on this survey. This is not to say that nobody is concerned about prices—but the 30%who don't see the value of their ISP bill is a lot lower than what we often see, meaning that there are fewer residents driven by price. C. Speed Tests CCG created an online speed test that was published on the CenterFuse website and advertised locally. 58 local customers took the speed test that reported download broadband speed, upload broadband speed, and latency measured in milliseconds. All speed tests were taken from zip code 98926. The primary purpose of the speed tests is to judge the overall quality of broadband in the market. CCG has conducted similar speed tests in markets where the incumbent cable company delivered faster speeds than advertised and other markets where the speeds are slower. The speed tests were to make a qualitative judgement about the networks of the ISPs operating in the area. Speed tests are not 100%reliable and don't always deliver a true picture of the broadband being delivered to a given address. However, we've found that when speed tests are administered in mass that we can understand the overall quality of broadband in a community. Following are a few of the criticisms that can be made about an individual speed test: • A speed test only measures the speed of a ping and a short-term connection of less than a minute between a user and the test site router used by the speed test. That doesn't necessarily indicate Page 27