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Response 2.2 * <br />Application Questions: Part 2 <br />Describe the prior success of your evenUactivily/facility in atlraclicl,r lourists. <br />Each year, WSSSM hosts in person events that attract between 150-300 attendees <br />per event. ln 2019, we hosted Martin Volken, backcountry ski guide. In 2018. lw <br />hosted Larry Schick, the "Porader Poobah" to talk about the upcoming ski season <br />u,eather and Mark Music from Sturtevant's to lalk about the latest in ski equipment. <br />ln 2018, u,e did a meet'n greet with Olympian Phil Mahre right around the time of <br />the Winier Olympics. ln 2017, Loraell Skoog gave a presentation about the <br />Mountaineers Patrol Race, the oldest continuing ski race, first held in 1930. <br />We have advertised these events throughout own ra,ebsite, \MM/v.\/sssm.org, our <br />email list, Facebook (some small, targeted paid campaigns) mailed postcards and <br />those posted around the pass and at strategic partner locations. We have also <br />sponsored events where are target audience might be located including the <br />Warren Miller ski nrovies and the Ski Bonkers sale put on by Sturtevant's. Booths at <br />these events (over multiple days) have allor,red us lo advertise our events, promote <br />tourism at the Pass and in Kittitas County, and showcase the offerings of the <br />MUSCLiM, <br />While specific events draw larger crowds, the regular museum visitors have been <br />drann in by permanent WSDOT freevray signage advertisirrg the mr-rseum on l-90 <br />both tr,est and east bound (NEXI EXT signage). Our ner*ly revamped r,rirebsite and <br />social media interaction has also been a good source of marketing for the museum. <br />With Covid, eperts predict that small, local, museums like WSSSM will benefit. <br />"Tourism recovery typically begins locally," said Elizabeth Monahan, of <br />Tripadvisor.com. "Travelers tend to first venture out closer to home, and visit their <br />local eateries, stay local for a weekend geta\,ay or travel domestically before a <br />robust demand for international travel returns.' (CNBC, "Travel changed after 9111 <br />Here's how it will look afler the Covid- 19 pandemic finally recedes," May 10, 2020). <br />Outdoor activity at the pass this summer \fias over capacity. Wilh many families <br />having flexible \iork and school schedules, this winter season will be very busy, <br />predicts Guy Lawence, General Manager of The Summit at Snoqualmie and <br />WSSSM Board Member. <br />2500 character limt <br />3llmpact