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Response 3: Measuring Results* Application Questions: Part 3 kscribe how you will prorote your elenvactivity/facility to attract twrists. The Washington State Ski & Snor,r,board Museum's project is year-round, with various campaigns promoting the museum at different tinres of the year (winter, spring, summer, and fall). We expect advertising to drawindividuals to Kittitas County from Western Washington, with the targeted demographics of more ihan 50+ miles, including those in lhe Seattle-Tacoma area. To measure our success, ue will continue to keep a daily count of visitors to the nluseum as uell as a guest book log that asks for addresses. The museum also has a register book that shorls the extent of our geographical draw and method of hearing about us. With this being the first year that the museum has applied for the lodging tax, ra,e plan to implement a new electronic survey system to better track specific 2p codes and overnight lodging details from visitors. To promote our events, u,e plan to implement a targeted internet and social media campaign, possibly with video, to attract visitors to the museum and shora,case our events. We will also utilize targeted print campaigns. Geographic targeting for this first year will be focused on the Seattleffacoma DMA. Demographic targeting will be focused on skiers and those interested in history and museums. We will have a particular interesi in snovr,boarders this year with our new exhibit opening. With Olympic Gold Medalist Debbie Arnrstrong recently joining our board (she has an immense social media following), we hope to attract a much larger social media audience. We also plan to utilize our partner organizations to promote these campaigns. Current and pasl partners include The Sumnril at Snoqualmie, Dru Bru Brer,r,ery Commonuealth, Sturtevant's, and Warrerr Miller Errtertainnrent. The Museum seeks funding to support advertising for general au,areness of its current and new e*ribits and to celebrate our 5th anniversary. To help promote tourism generally in Kittitas County, WSSSM is a member of CAMAH (Cascade Associations of Museums and History). ln 2021 , ra,e plan to add Central Washington Outdoor to our partner list. We plan to add brochures to our facility and other information to our urebsite about Kittitas County tourism. We will also r,r,ork with local lodging facilitres to increase tourism. h 2A20, we had planned on sponsoring Dru Bru's events (Snoqualmie Pass Tunnel Run and more) but those wrgre cancelled due to Covid. We plan to r,rork with other partners at The Pass to promote events in Kittitas County happening at The Pass. 2500 character lirrit 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?