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Response 3: Measuring Results* Application Questions: Part 3 Descrilre ho\i/ yo-r will pronnte your evenUactivitylfacilrty to attract tourisis. The Cle Elum Roundup will utilize marketing strategies in multiple mediunrs to promote our event and attract tourists to Kittitas County. Our target audience will be individuals and families vrho have an interest in rodeo, uiestern sports &/or lifestyle and enjoy the greai outdoors. We will utilize branded marketing in social media such as Facebook targeted ads, lnstagram, google advrarrds, and influencer campaigns. Driving traffic to our website for connection with tickets, accommodations, tourism, sponsor promo, links and sales. We will use digital marketing KPls to nreasure the efficacy of our tactics to optimize and improve the results throughout the marketing campaign. We use relational digital and print marketing in partnership with our sanctioning body, contractors, sponsors, and vendors. We have an agreement for social media and trcb promotion to drive their follor,r,ers and fans to our website, rnedia, and event. We will take advantage of in-person marketing and promotion with the Roundup Queen ambassador who travels throughout the Pacific Northuirest promoting the Roundup and our community. Our royalty averages 4,000+ miles of travel each year and hands out several hundred poster-photo cards that contain city. county and rodeo branding and eveni information. Additionally, u,e will utilize radio advertising, direct mail, posters, and other print publications that will contain discourrt codes to drive business io our website from outside of 50 miles from Kittitas County. We will adjust our campaign to utilize strategies with lhe greatest success in driving ticket sales and tourism for our event. 2500 oharacter linrt 4lGollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?