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Response 2.1 * Response 2.2 * Application Questions: ?art 2 vlhy would loirrists Iravelto ldttitas Oounty to al'lend your evenyactivitwacility? We feel our marketing plan complements the other fantastic efforts that are happening in our county, we are grateful io have access to this funding to promote arts and culture in Kittitas County. Over the years we have learned about the impact of the cultural tourist (as per the Dean Runyan report's average of $200/ day in spending) and ue seek to be a draw to that visitor wlrile always maintainirrg our integrity thror-rgh mission driven choices to support access to the arts for all. The appeal of the cultural tourist market is they typically spend more and stay longer than other types of U.S. travelers" The U.S. cultural traveler spends 60 percent more, approximately $1,319 per trip conrpared with $820 for domestic leisure travelers. The cultural traveler also takes more trips than general U.S. travelers: 3.6 vs. 3.4 trips annually - Americans for the Arts 73 percent of Millennials "want to engage a destination's arts and cultural assets -the highest rated activity of importance. Cultural inierests also rate high in importance for Baby Boomers {64.8 percent) and Gen Xers (67.8 percent). More than two thirds of all Millennials also rated "authenticity" in experiences as extremely important. Racially diverse and technologically sawy, the Millennial generatron (born 1977-1994) - Americans for the Arls According to the Travel lndustry Association of America, roughly eighty percent of the 150,000,000+ adults udro travel more than fifty miles from their homes can be considered "cultural tourists." Thirty percent of adults state that specific arts or a cultural or heritage event influenced their choice of destination on their last trip. Cultural tourism and the interest in culture among travelers--particularly affluent, active. and lrequent travelers-- is on the rise. https://cu ltu raltourism.thegossagency. com/cu ltu ral-tourisnr-whitepa perl From the Chamber of Commerce- Nearly 37 percent visited lKittitas Countyl for an event with an additional 5 percent visiting for art and history specifically, and in ranking the vacation-worthy features of Ellensburg, respondents ranked visiting shops, museums and galleries in historic dovtrntolu-r rlliere at the top of their list. On MyEllensburg.com, ue have had a 39.96% increase in users on our Museums and Galleries page in the last year, showing traveler interesi in this sector now more than ever. 2500 character limt Describe lhe prior success of yftJr evenUaclivityllacilily In atlraction tolrists. Prior to 2020, our annual attendance had been growing on average 10o/o alear. While individual events may have smaller audiences (PechaKucha 130, average class size is 12, etc) collectively over the course of a year, they add up" Our strength is in our diversity of offerings, our consistent messaging and in our quality content. Below are the numbers that we have collected through courrting attendance daily. 2019 2018 2A17 2016 2015 2014 2013 25732 24955 29302 2548A 22157 20635 16767 Data used to estimate our success is included in our nrethodology narrative below. 2500 character linit 3llmpact