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Response 3: Measuring Results *Describe how you will promrte your evenVactiv,tylfacilily to attract tourists. We wll utilize social media, marketing to arts lovers with other arts organizations around lhe state, and radio advertising to promote our eve|tts, exhibils, overall brand, classes, and gift shop. All efforts will also include the regions identified by the Chamber of King, Pierce, and Snohomish Counties. We have three tourism audience/markets that u€ will target: 1. Our target audience is self- identified arts lovers and cultural tourists, those that have a proven propensity lo aitend art eiribits and evenis but are not alvare of Gallery One. "l didn't know that there raas an arts center'in Ellensburg too, ule should go check out their studio tours!" The cultural tourist according to the 2018 Dean Runyan report averages $200/day in spending. 2. Our secondary audience is age specific, millennials. 73 percent of Millennials "v\Ent to engage a destination's arts and cultural assets"-the highest rated activity of importance. This generation is tech sawy and will be targeted through social media and online programming. 3. Our tertiary audience is comprised of those that are not traveling for specific arts experiences but do see art as a value added eperience. "We love to taste wine and I also heard that there are lots of galleries in Ellensburg." These are cr.rltural tourists that uould likely listen to NWPB, attend an arts event wiih a friend or need a secondary activity vrlrile their partner is fly-fishing, hiking or floating the Yakima River. After reviewing the Chanter's Strategic Plan, vre believe that our target markets overlap urell with their target markets of Slow Dorln and Savor, Leave the Crovrds Behind, and Business and Leisure. 2500 character linil Application Questions: Part 3 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?