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Response 3:
<br />Measuring Results *&scribe how you wlll pronDle your evenvaclivitylfacility lo attract tdtrisls.
<br />Attracting tourists starts with providing resources for their visit. We will develop an
<br />event Facebook page that will promote differerrt components of the event,
<br />highlighting local partner activities, businesses, and accomidation options on
<br />DiscoverCleElum.com. The majority of the paid marketing will be geo-targeted to
<br />audiences 50 miles or nrore from Kittitas County, in our main demographics of
<br />Pierce and King counties.
<br />To ensure that M,e are attracting a large audience from outside of lhe county as
<br />opposed to local attendance, we will track attendees via surveys at the event to
<br />gain data on v*rere they are traveling from, their plans on lodging, and howthey
<br />heard about the event, to better pinpoint rrrlrat marketing strategies are most
<br />effective to reach these audiences in the future.
<br />Additionally, vve will use ticket purchases, social media engagement, and vl,ebsite
<br />traffic to gain data about attendees and u/here they are traveling from. We will also
<br />distribute print material in the community, as we knowthat many locals invite
<br />travelers from around the state to visit the area for lndependence Day.
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<br />Application Questions: Part 3
<br />4lCollaboration
<br />lf your organization collaborates or has created partnerships with other organizations, groups, or other
<br />events, how is this accomplished?
<br />4.1 Collaboration *We will rm:rk with lhe current 4th of July happenings in the area to cross-promote
<br />things to do dovrnrtor,am before, after, and during the celebration. We currently
<br />partner with organizations throughout the year such as the Cle Elum Downtourlr
<br />Association, Suncadia Resort. the City of Cle Elum. Pioneer Beverage. local
<br />entertainers, PSE. Fish, PCC, The Nature Conservancy, our sponsors, and many
<br />others wiro have all erpressed interest in being a part of this event in 2021 and
<br />help push it out to their audiences.
<br />2500 ch:r::cler limt
<br />4.2 Promoting Local*BUStness
<br />4.3 Flost Hotel*
<br />[}scribe how ym urill pronote lorjging estitblislrnerrts. rtjstaurar'rts, ar.rd business loc:rled llr l<lliias County
<br />We will link to DiscoverCleElum.com on our event page, and encourage iravelers to
<br />e4rlore accommodation options and things to do during their stay in Cle Elum. We
<br />will partner with CEDA to promote the event and get local Lrusinesses prepared and
<br />excjted to serve travelers. When the event date arrives, we will provide the Central
<br />Washington Visitors Guide, the Tribune's Eplore Kittitas Counly guide, and the Cle
<br />Elunr Town Guide at our r,r,elcome table. We will also help directly support our
<br />Kiltitas County businesses by choosing beer vendors, booth vendors, food truck
<br />oplions, and entertainers who are local organizations and businesses.
<br />With a predicted number of 1,000 atiendees at this event in 2021, including an
<br />estimation of 40% staying in local accommodations, vre can multiply the ra,eekend
<br />ADR of $'142.66 by 400, estimating $57,064 in lodging night revenues locally. This
<br />conservative estimation is based off the assumption that visitors at the event will
<br />either stay Satirrday night after the parade for the Sunday celebration, and does
<br />not include those who may stay Sunday night after lhe fireranrks show
<br />2500 character linit
<br />ls lhere a h.st hotel lor your evert or glant prdect? lf yes, list the hold.
<br />rNo
<br />F Yes' Surrci;i.li:r lir:scr].:.::; r: :;l){.rus{f . !'.rLit r,r,o i;iiii iri: 1;rr:v.r!ri11 ru:,ai.i;i,til
<br />5lFuture Plans
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