LT-2021-017 - Laserfiche WebLink

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Response 3: Measuring Results * fbscribe how you \l]ill protmte your evetlt/aciiviryliacility to atkaci tourisrs. We will develop an event Facebook page that will promote different components of the event, and will drive travelers to our \/ebsiie to purchase lheir tickets. The paid marketing will be geo{argeted to audiences 50 miles or more from Kittitas County, in our main demographics of Pierce and King counties. To track that raie are attracting a large audience from outside of the county as opposed to local attendance, we will track attendees via surveys at the event to gain data on rahere they are traveling from, their plans on lodging, and howthey heard about the event, lo better pinpoint wlrat marketir-rg strategies are ntost effective to reach these audiences. We will also use ticket purchases. social nredia engagement, and website traffic to gain data about attendees and wtrere they are traveling from. Additionally, r,rrc plan to sell a greater number of t;ckets online than in a physical format in Kittitas County to allowforthose 50 miles or more awaytofind avallable tickets. (400 tickets sold, 100 in Visitor Centers and 300 online) 2500 character limt Application Questions: Parl 3 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4. 1 Collaboration *City of Roslyn Basecamp Books and Bites- venue. neighbor, vendor, and promoter Roslyn Douintown Assocjation- local promotiotr Suncadia Resort- promotion Big Dirty Run- discounted ticket for racers Hotel Roslyn- host hotel and promotional partner CWU Craft Brewing Program- prornotion and volunteerism Central Washington & North\^est Breweries- vendors Hotel roslyn- host hotel with special djscount for guests 2500 character liml 4.2 Promoting Local*tsustness llscribe hcvv yot will prorrole bdging esladishnents. reslaurirnts, arrd business located in Kltlitas Counl1/ When asked uitat comments or suggestions locals had to enhance the business clinrate in Roslyn in Arneit Muldrovls Market Study. key themes included collaboration. and off-season tourism promotion- vrhich remain focus areas as we growthe Roslyn Mountain Ale Festival. To assist in the marketing efforts of Kittitas County and help support surrounding small businesses, we will link all our marketing to the Central Washington Outdoor website. Tourist lnformation will be available for event attendees in our promotional campaign and on our event page. We will also help directly suppori our Kittitas County brewery vendors by purchasing lheir craft beer for the event including Whipsaw Brewing (Ellensburg), Mule & Elk Brewing (Cle Elum), Heritage Distilling (Roslyn), Taneum Creek Brewing (Cle Elum), and DRU BRU (Cle Elum) Lastly. we plan to partner with Hotel Roslyn as the hosi hotel for this event. They have agreed to compensate 50% of each Mountain Ale Festival ticket for guests staying with thenr. and ue will w:rk together to cross promote each brand. 2500 characte.r lirit b there a Irost hotel for your e,rent or grant project? lf yes, lrst the hotel. fNo fl Yes. H6ri:! 1..;ir:;ir,:r 4.3 Host Hotel*