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5l Future Plans <br />Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket <br />sales, event sponsors, and other cost-recovery models. <br />Future Plans*-Continue incremental growth of the Mountain Ale Festival. lncrease ticket <br />inventory and expand nrerchandise options, introducing e-commerce in the next.5 <br />years to limit booth congestion on the day of. <br />'Continue raorking with local establishments and partnerships such as Heritage <br />Distilling to one day expand with multiple venues throughout Roslyn. especially as <br />our capacity max limits us io expanding eponentially in 2022. <br />-Continue to increase revenue for the Mountain Ale festival through increased <br />sponsorships in 2A22. reducing overhead costs. <br />2500 character linit <br />Application Questions: Part 4 <br />6l Additional lnformation <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism. <br />2020 lnformation ll you haci a plarrnei event ln 2020. \ rhelier it was alie io ial€ olace or rrot please riescrille any succFJ3es ancl <br />challenges yr';u experierrcerj. <br />We had planned to host the Mt Ale Festival in 2A20. and were araarded $800 in <br />lodging taxfunds but had to cancel because of the 10 person gathering limit. <br />2500 character lirit <br />Additional lnformation During the time of this application. we are planning to host a virtual Winterhop <br />Brewfest in 2020, allowing participants to eplore exclusive online brewery content <br />(behind the scenes. tastings, the brewing process, etc.) We are allowing another <br />option for attendees to opt into purchasing beer and wll ship them a 6 pack to <br />enjoy with the online resources for a higher ticket price. <br />We made the strategic decision to determine this method for our Winterhop <br />Brer,vfest event for ihe first time because it is our largest financial driver as arr <br />organization. ln the case where gatherings are still limited in 2A2l , we plan to <br />emulate this same strategy for Mountain Ale Fest. <br />2500 ciraracler linit <br />Suppofting Documents Ycu ney upload atry suppcrting.Joouretris such as graphs. inaoes cliagrans. nr:rke,ling rr-eterials. elc. <br />You are allowed to subtnt up to 3 sirrgle p"ge (LlS LeRer) docrrnents in JFG FIF or llFF iornst <br />TlPrevious Lodging Tax Grant Information <br />Previous Years <br />Armrded Lodging Tax <br />Grants * <br />Overall Attendnace <br />201 9 Actual * <br />375 <br />i&s your event received Ladging T.ix frrnds in previats yei;rs? <br />l- No. this eventlproject has not previously received Lodging Tax Funding. <br />t^ Yes, 1 year previous <br />f- Yes, 2years previous <br />F Yes, 3 or more years previous <br />2021 Projected* <br />400