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LT-2021-019-Suncadia-Axes
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02. February
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2021-02-02 10:00 AM - Commissioners' Agenda
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LT-2021-019-Suncadia-Axes
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Last modified
1/28/2021 1:37:18 PM
Creation date
1/28/2021 1:36:45 PM
Metadata
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Meeting
Date
2/2/2021
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
s
Item
Request to Approve the 2021 Lodging Tax Grant Agreements for Special Events and Projects
Order
19
Placement
Consent Agenda
Row ID
72272
Type
Contract
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Response 2.1 * <br />Response 2.2 * <br />Application Questions: Part 2 <br />V\,try would lourists favd to Kittitas County to aitend your evenUactivitylfacility? <br />Kittitas County, specifically Suncadia, offers a beautiful mountain escape for those <br />traveling from the ra,est side of the mountains. With most of our guests coming from <br />the Seattle area (about 80%), the slor,r,er pace and quiet setting is perfect for those <br />who rreed a mental refresh. <br />Projection- The typical attendee will stay the entire weekend, they will arrive on a <br />Friday night and stay through Sunday, usually requesting a late checkout if staying <br />in a local hotellmotel or vacation home. Because this tournament is scheduled for <br />all-day Saturday, the atiendee will be inclined to get in Friday night and leave <br />Sunday morning. While at Suncadia, they will seek out other activities such as bike <br />rentals, archery, crafts for the kids, etc. They will also have time to explore Roslyn <br />and/or Cle Elum for dining out at local establishments; shopping in nearby <br />ntunicipalities (including Ellensburg); or othei morning/evening events and activities <br />such as outdoor recreaiion, movies, concerts, or the theater. The same visitors will <br />purchase gas, meals andl or groceries, and mementos of their stay in Kittitas <br />County. <br />2500 clraracter lin'il <br />DescriL:: the pricx'success of yoLrr even'r/activity/facility in allt'aclion tourisls. <br />Axe Throwing did $3,000 in revenue over Labor Day Weekend (when vr,e first <br />launched it) and normally does about $1,000 every r,reekend. With most of our <br />customers being first-time thro\ ers, ra,re have been able to literally introduce this <br />sport to over 100 people. <br />We offer outdoor axe throwing wlrich is unique because most axe throwing facilities <br />take place inside. <br />2500 charactel liml <br />3llmpact <br />Response 3: <br />Measurihg Results* <br />Application Questions: Part 3 <br />Dscnbe hour you will promte your evenVactivilylfacility lo attract tourists. <br />The strategies that we will be using are <br />. Public Relations Or-rtreach <br />. Runners Room Package <br />. Print Advertising <br />. Digital Advertising <br />Social Communication and Advertising to our nearly 30,000 followers <br />Occasionally, members of the community cannot access Suncadia activities (i.e. <br />the pools). This event will be open to everybody including non-hotel guests and <br />ALL community members just looking for something to do on a beautiful fall <br />Saturday. <br />The partnerships ue have wiih local establishments will also allow r:s to advertise <br />our event info at their places of business. <br />2500 clraracier liril <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?
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