LT-2021-018-KEEN-Cider - Laserfiche WebLink

Home Browse Search

Response 3: Measuring Results* Application Questions: Parl 3 Dscribe how ycxr will pronote your evenflactivity/facility to attract ttxlrists. We will again use diverse markeiing methods to achieve Wdespread print. digital, radio advertising iargeted to our audience. We will work closely again with Chinook Entertainment to schedule big name bands conring from outside the immediate region AND who have a following that will travel. Bands with good marketing and loyal audience will be given preference over others. We have iwo local Kittitas County cider houses. Cideries with established clientele and followers will have a higher priority than those with little or no marketing ability or fan base. Having cideries from out of state proved to be problematic due to the nature of WSLCB, but having vendors from Spokane, TriCities, the Olympic Peninsula, and around the state will happen again. Our partnership with Sip NorthWest and CiderCraft magaZnes targets a very wde area (entire \rcst coast) but the publications are selective as to audience. Their subscribers are mostly in Washington, but are affluent tourists - craft beverage tourists. Their print magalnes are widely distributed, heavily along the l-5 corridor from Portland io Bellingham, in high end hotels, restaurants, winerys, breueries, etc. and their digital presence is far wider. Their goal is to sell the wtrole northrrest as a craft beverage vacation destination. They will provide data to us regarding location of interested people (that click through to our vr,rebsite) at the conclusion of this year's advertising plan. Our radio buy with Northwest Public Broadcasting has been successful. That is the source of information wtrich has led to several inquiries that turned to sales through our website email. Facebook and Instagram advertising on our WindFall sites will again be utilized. We have excellent response rates to those ads (though rive have no data from 2020). For 2021 \rc anticipate uorking with the Chamber of Commerce to conduct and focus our efforts, they may recommend other avenues of outreach for our marketing. I 2500 characler lirit 4lCollaboration lf your organization collaborates or has created partnerships with other organizationt groups, or other events, how is this accomplished?