LT-2021-017-Chamber-Roslyn Ale - Laserfiche WebLink

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Response 3: Measuring Results * Describe hovr you \,n/ill pronole your evenvactivity/facilily to attract tourists. We will develop an event Facebook page that will promote different components of the event, and will drive travelers lo our r,rcbsite to purchase their tickets. The paid marketing will be geo-targeted to audiences 50 miles or more from Kittitas County, in our main demographics of Pierce and King couniies. To track that ulre are attracting a large audience from outside of the county as opposed io local attendance, we wll track attendees via surveys at the event to gain data on ll,here they are traveling from, their plans on lodging, and howthey heard about the event, lo better pinpoint wtrat marketing sirategies are nrosi effective to reach these audiences. We will also use ticket purchases, social media engagement, and u,ebsiie traffic to gain data about attendees and r,vhere they are traveling from. Additionally, rae plan to sell a greater number of tickets online than in a physical format in Kittitas County to allowfor those 50 miles or more a\iay to find available tickets. (400 tickets sold, '100 in Visitor Centers and 300 online) 2500 dr:.rracter limt Application Questions: Part 3 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration*City of Roslyn Basecamp Books and Bites- venue, neighbor, vendor, and promoter Roslyn Downtom Assocjation- local promotiorr Suncadia Resort- promotion Big Dirty Run- discounted ticket for racers Hotel Roslyn- host hotel and promotional partner CWU Craft Brewing Prograrn- prornotion and volunteerism Central Washington & Northuest Brelreries- vendors Hotel roslyn- host hotel with special discount for guests 2500 charact-^r'linit 4.2 Promoting Local Business *D:scribe how you will pronote lodging establishrrents. restauranls. and business localed irr Kifiitas Collnly When asked wliat comnrents or suggestions locals had to enhance ihe business climate in Roslyn in Arnetl MuldroWs Market Study, key themes included collaboration, and off-season tourism promotion- lthich remain focus areas as we growthe Roslyn Mountain Ale Festival. To assist in the marketing efforts of Kittitas County and help support surrounding small businesses, we will link all our marketing to the Central Washington Outdoor u,ebsite. Tourist lnformation will be available for event atiendees in our promotional campaign and on our event page. We will also help direcily support our Kittitas County breuery vendors by purchasing their craft beer for the eveni inclr-rding Whipsaw Brewing (Ellensburg), Mule & Elk Brewing (Cle Elum), Heriiage Distilling (Roslyn), Taneum Creek Brewing (Cle Elum), and DRU BRU {Cle Elum) Laslly, ue plan to partner with Hotel Roslyn as the host hotel for this event. They have agreed to compensaie 50% of each Mountain Ale Festival ticket for guests staying with them, and ue will wrrk iogether to cross promote each brand. 2500 character linit ls there a lrcx;t holel fof your event or grant proj--ct? lf yes. list the hotel. fNo G Yes. I,iria! lioslvn 4.3 Flost Hotel*