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5l Future Plans <br />Please explain what plans exist to allow this project to become self-sustaining. lnclude any plansfor ticket <br />sales, event sponsors, and other cost-recovery models. <br />Future Plans*-Continue incremental grow,th of the Mountain Ale Festival. lncrease ticket <br />inventory and eryand merchandise options. iniroducing e-commerce in the next 5 <br />years to limit booth congestion on the day of. <br />-Continue rrvcrking with local establishments and partrrerships such as Heritage <br />Distilling to one day epand with multiple venues throughor-rt Roslyn. espeoally as <br />our capacity max limits us to expanding exponenlially in 2022. <br />-Continue to increase revenue for the Mountain Ale festival through increased <br />sponsorships in 2022, reducing overhead costs. <br />2500 cluracter lirit <br />Application Questions: Part 4 <br />5l Additional lnformation <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism. <br />2020 lnformation lf you hacl a planrred evert in 2020. urhe,ther il was alte io take place or not. please describe any successes and <br />challenges you experienced. <br />We had planned to host the MtAle Festival in2O20, and r,rcre arrvarded $800 in <br />lodging tax funds but had to cancel because of the 10 person gathering limit. <br />2500 character linit <br />Additional lnformation During the time of this applicalion, we are planning to host a virtual Winterhop <br />Brewfest in 2020. allowing participants to eplore exclusive online brewery content <br />(behind the scenes, tastings, the brewing process, etc.) We are allowing another <br />option for attendees to opt into purchasing beer and will ship them a 6 pack to <br />enjoy with the online resources for a higher ticket price. <br />We made the strategic decision to determine this method for our Winterhop <br />Breralest event for the first time because it is our largest financial driver as an <br />orgarrization. ln the case where gatherings are still limited in 2021, we plan to <br />emulate this same strategy for Mountain Ale Fest. <br />2500 characler linit <br />Supporting Documents You n€y upload any sup|Drling docun€nis such as graphs, innges, diagranr. nBrketing rrplefials, etc. <br />Yclr are allowed to subrril up to 3 single pagle (L,S l-etter) docunenls in JPG Ftr or llFFfornat <br />TlPrevious Lodging Tax Grant lnformation <br />Previous Years <br />Atrwrded Lodging Tax <br />Grants * <br />Overall Attendnace <br />2019 Actual* <br />375 <br />i-hs your event received Lulging Tax funds r't previous yeats? <br />f No, this evenUprojecl has not previously received Lodging Tax Funding. <br />f Yes, 1 year previous <br />f Yes, 2years previous <br />tt Yes, 3 or more years previous <br />2021 Projected* <br />400