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Response 2.2 * <br />Application Questions: Part 2 <br />Dscribe ihe prior success of ycxr ovenVactivitylfacility in attraclion lourists. <br />Several successful projects such as; Pioneer Day Village, Boo Elum and Christmas <br />in Cle Elum have gained popularity with visitors to our area. Conservatively, \ rc saw <br />a 25o/oincrease in participation betueen our first year 2018 and 2019 in these <br />three events. <br />We are seeing increased retail activity, growth in interest to purchase and open <br />businesses in our downtotrrin, and a significant increase in the sale of homes. Much <br />of this activity is due in part to r'r,irat our community has to offer, our location uhich <br />allows affordable con.rmuting, the ability to ielecommute, and for many the ability to <br />keep recreation as a priority in their personal life. These changes, and increases <br />all impact participation of our events. They encourage new travelers and visitors to <br />e43lore uhat their family and friends are eperiencing. <br />ln the past year our online traffic has increased by 50%. Our reach and <br />engagement of FB posts continues to gain momentum. For example. a new activity <br />'Main Street POPS'wtrich identifies businesses and any retail events or specials <br />they may be offering on the first Saturday of lhe month rnas launched in <br />September. Our firsl weekend of Main Street POPS, marketed through our FB <br />page reached 7,854 people with almost 1,000 engagements. As we continue this <br />program, especially during our slower season, we are positive that this will impact <br />retail and attract travelers off of 1-90 or visiting nearby to stop and shop, sleep and <br />eat in our raelcoming and warm community. <br />2500 character limt <br />3llmpact <br />Response 3: <br />Measuring Results * <br />Application Questions: Part 3 <br />Desoribe how yclr will prorrole your evenVaclivilyllaciljly to atttaci lollrists. <br />The Cle Elum Dorr,ntou,n Association has r,r,orked strategically to build partrrership <br />and collaboration among our many tourist related businesses; lodging facilities, <br />resoris. retail br-rsinesses engaged in strong marketing, North Kittitas County <br />Tribune, Kittitas County Chamber of Commerce, Cle Elum Round-up, Roslyn and <br />Ellensburg Dormtou,n Association and others to cross-promote, share and <br />collaborate on events and activities vrfrich attract tourists. Drawing on this ra,rcrk and <br />our past success with events, we will develop a very strategic and u,ell-designed <br />messaging / promotions plan that will be released in multiple manners. <br />Using radio, print and tv ads, online marketing through social media tools, r-rsing <br />our Cle Elum You Tube chanrrel we will be able to launch a strong promotional tool <br />Businesses and vendors who are participants will also help promote the E4co <br />through their channels. <br />Cle Elum's reach to visitors fifty-miles or farther can also be enhanced through <br />direct mail, corporate invites and employee ne\islelters to major corporations within <br />an hour's travel to Cle Elum (Microsofi, Boeing, Alaska Airlines, Costco, etc.). The <br />executive director for the Cle Elum Dorantown Associaiion has e>perience in <br />reaching out to large corporations to market events that attraci corporate interest <br />in helping promote safe and healthy oriented opportunities for all ages. <br />2500 chafacter lir.it <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished?