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Response 2.2 * <br />Application Questions: Parl 2 <br />Dscribe the prior success of your eventlactivMacility in attractron lcRrrists. <br />Each year, WSSSM hosts in person events that attract between 150-300 attendees <br />per eveni. ln 2019, ue hosted Martin Volken, backcountry ski guide. ln 2018. urrg <br />hosted Larry Schick, ihe "Pottrder Poobah" to talk about the upcoming ski season <br />wgather and Mark Music from Sturtevant's to talk about the latest in ski equipment. <br />ln 2018, rre did a meet'n greet with Olympian Phil Mahre right around the time of <br />the Winter Olympics. ln 2017, Louell Skoog gave a presentation about the <br />Mountaineers Patrol Race, the oldest continuing ski race, first held in 1930. <br />We have advertised these events throughout ovm uebsite, wwv.\n/sssm.org, our <br />email list, Facebook (some small, targeted paid campaigns) mailed postcards and <br />those posted around the pass and at stralegic parlner locations. We have also <br />sponsored events where are target audience might be located including the <br />Warren Miller ski nrovies and the Ski Bonkers sale put on by Sturtevant's. Booths at <br />lhese events (over multiple days) have allotred us to advertise our events, promote <br />tourism at the Pass and in Kittitas County, and shorarcase the offerings of lhe <br />museL'm. <br />While specific events draw larger crolrds, the regular museum visitors have been <br />drawn in by permanent WSDOT freeway signage advertising the museum on L90 <br />both irest and east bound (NEXT EXT signage). Our ner,t/y revamped vl,ebsite and <br />social media interaction has also been a good source of marketing for the museum. <br />With Covid, eperts predict that small, local, museums like WSSSM will benefit. <br />"Tourism recovery typically begins locally," said Elizabeth Monahan, of <br />Tripadvisor.com. "Travelers tend to first venture out closer to home, and visit their <br />local eateries, stay local for a weekend geta\ ,ay or travel domestically before a <br />robusl demand for international travel reiurns." (CNBC, "Travel changed after 911 1; <br />Here's how it will look after the Covid-19 pandemic finally recedes," May 10, 2020). <br />Outdoor activity at the pass this summer \n as over capacity. With many families <br />having flexible lr,ork and school schedules, this winter season will be very busy, <br />predicts Guy Lawrence, General Manager of The Summit at Snoqualmie and <br />WSSSM Board Member. <br />2500 character linit <br />i1.: <br />3llmpact