LT-2021-007-WSSSM - Laserfiche WebLink

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Response 3: Measuring Results * Application Questions: Part 3 Describe how you will promrle your errenUacliviVfacilily to atlract fourists. The Washington Staie Ski & Snovrboard Museum's project is year-round, with various campaigns promoting lhe museum at different times of the year (winter, spring, summer, and fall). We expect advertising to drawindividuals to Kittitas County from Western Washinglon, with the targeted demographics of more than 50+ miles, including those in the Seattle-Tacoma area. To measure our success, rne will continue to keep a daily count of visitors to the museunr as well as a guest book log that asks for addresses. The museum also has a register book that shor,rs the extent of our geographical draw and method of hearing about us. With this being the first year that the museum has applied for ihe lodging tax, r,r,e plan to implement a new electronic survey system to better track specific 2p codes and overnight lodging details fronr visitors. To promote our events, vrc plan to implement a targeted internet and social media campaign, possibly with video, to attract visitors to the museum and shor*case our evenis. We will also utilize targeted print campaigns. Geographic targeting for this first year will be focused on the Seattle/Tacoma DMA. Demographic targeting will be focused on skiers and those interested in history and museums. We will have a particular interest in snoiniboarders this year with our new exhibit opening. With Olympic Gold Medalist Debbie Armstrong recently joining our board (she has an immense social media followng), we hope to attract a much larger social media audience. We also plan to utilize our partner organizations to promote these campaigns. Curent and past partners include The Sumntil at Snoqualmie, Dru Bru Brer,rery, Commonwealth, Sturtevant's, and Warren Miller Entertainnrent. The Museum seeks funding to support adveriising for general awareness of its current and newe*ribiis and to celebrate our Sth anniversary. To help promote tourism generally in Kittitas County, WSSSM is a member of CAMAH (Cascade Associations of Museums and History). ln 2021 , r,r,e plan to add Central Washington Outdoor to our partner list. We plan to add brochures to our facility and oiher information to our \4iebsite about Kittitas County tourism. We will also u,ork with local lodging facilities to increase tourism. ln 2020, we had planned on sponsoring Dru Bru's events (Snoqualnrie Pass Tunnel Run and nrore) but those were cancelled due to Covid. We plan to i,r,ork Wth other partners at The Pass to promote events in Kittitas County happening at The Pass. 2500 characler iinit 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?