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Response 3: Measuring Results* Application Questions: Part 3 Describe how you will profitte your evenvactivityffacility to altract tourisls. Various surveys are conducted to help measure the impact of tourism. Each show has conducted surveys capturing information such as: where shoppers come fronr, is this their first time to Ellensburg, did they stay the night and uhat are they doing u,hile in tovrar. Vendors are surveyed on howmany stay the night, what type of lodging and how many nights are stayed. Partnering with the Chamber of Commerce to send an electronic survey to all the followers of the tourism canrpaigns; tracking if they came to the event, did they stay the night, if so vrhere and rahat did they do while in the area. Social media surveys are conducted collecting data on r,vhere people travel from, did they stay the night and what did they do while in town. Ellensburg's centralized localion in Washington encourages visitors to travel from all corners of the state. Target marketing will ensure I am attracting tourists from at least 50 miles away. Marketing advertising money will be used in the Seattle/Portland market as well as Canada and Central Washington area including Wenatchee, Moses Lake and Tri-Cities to name a few. Not only do shoppers come from all over, but vendors do as uell, with places like Sandpoint lD., Hermiston, OR., Waterville, Moses Lake, Puyallup, Edmonds, Spokane and more. These vendors all have their ovrin following of fans which will travel to catch them at their next show Marketing is the key strategy to promoting the entire County. Junk{iquen's website and social media will like and share the tourism campaigns of Kittilas County. There are links to accommodation locations, dining and events county-wide on the Junk- tiquen website. lwill cross promole by partnering with fellow events. Advertising dollars' plan to be spent in the Seattle/Portland market as well as Canada and Central Washington area including Wenalchee, Moses Lake and Trj- Cities to nanle a few. lwill be using the funds in various media aleas such as onljne marketing to include some of the following channels: . Website Marketing . Search Engine Optimization . Pay-Per-Click Advertising . Content Marketing . Email Marketitrg . Social Media Marketing . Mobile Marketing . Video Marketing digital media, photography, vjdeo streaming. radio, ielevision and print advertising such as magaZnes. signage, banners, fliers. and save the date cards. lfapproved my budgei also or-rtlines using the funds for operational e&enses including but not limited to rental expenses. 2500 char::cter lirrit 4lGollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? Collaboration is a key to not only the success of Junk-tiquen in the Burg, but to the success of all the other events, restaurants, hotels, shops, etc. in our County. I am wrrking together with organizations, groups and events like the Kittilas County Chamber of Commerce, The Patch, Thorp Fruit & Antique Mall, Roses and Rust. We cross promote each other through fliers, signage ai each other's events, sharing of infornraiion on each other's social media and r,r,ebsites. 2500 character lirit 4.1 Collaboration *