LT-2021-004-Jazz in the Valley - Laserfiche WebLink

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Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans for ticket sales, event sponsors, and other cost-recovery models. Future Plans*Most years \re have been financially in the black and rarere able to accunrulate reserves. Unfortunately, because of increasing expenses and our declining attendance, u'e have had to dip into those reseryes. As a result, becoming self- sustaining has been a major focus for our board. - For example: ln 2016 ue experimented with epanding the types of music to attract a bigger audience. ln 2017, we experimented with a change in tickel pricing, r,tfiich assisted us in partially overcoming some additiorral costs such as the new City admissions tax ln 2018, with a major change in board members, uie embarked of developing a five-year business plan. A major focus ra,as to attract more ma.jor festival sponsors by reassessing r,r/rat that might look like for them. This rrc accomplished, moving from two sponsors in 2017 to five in 2018 including KVH wlrich sponsored Sunday's performances as a free concert to festival goers and our communily. We also reduced our costs by reducing the nutrber of venues to eight from ten. Slrbsequently, in 2018 vre covered all epenses and ended with a small surplus for the next year. For 2019, ure increased our corporate sponsorships to seven and again KVH subsidized the free concert on Sunday. - Our neusletter is still in it's infancy, but rare already see the potential of e4oanding our message. - Although we still have enough reserves to put on a festival next year, our attendance uas dolrn slightly and we did nol make our 2019 budget. The Ellensburg Arts Comnrission heiped us defray some of the costs and rrc will be looking to them again to help us out for specific needs. - The Festivals biggest contribulion comes from our board members and the approx. 150-200 community volunteers that work to set up and put on the festival. Keeping them involved and attracting new people to help is a focus for us. - The board is raorking with a facilitator lo help us develop a cohesive, uell- functioning board and committees, nhile developing a well-defined long-1erm plan tor Jazz in the Valley. A key element for our longevity is attracting more community members to help our various committees throughout the year. 2500 character linit Application Questions: ?art 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism.