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Response 3: Measuring Results* Application Questions: Part 3 lk;cribe how you will prorcle your evenvactivily/facility to attract tourists. We have found that "seeing is believing" when it come to promoting the Park. At last we have a structure to photograph and advertise. lt is impressive in size and design and is the largest covered riding arena in WA and perhaps the northvr,est. There are many features about it that make it flexible for many needs and uses, and it will be relatively easy to create strong mental images of howdifferent events can be held there. We will highlight all these features in pictures, ads, flyers, posters, videos, and other media to create even more buzzthan is already happening. OLrr target market for these materials will be horse publications, horse show organizers, conrpeting riders in various disciplines and event planners. 2500 character lirril 4lCollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? 4.1 Collaboration *ln 2021 we will underlake a much more active outreach to local businesses, schools, community organizations, therapeutic riding groLrps and economic development directors to develop interest in visiting and r-tsing the Park. ln addition we will continue to do the following: We will distribute information about the local community and activities at tlre two major visitor traffic points at the Park: our visitors' registration booth and the show office wtrere event participants regisier. ln addiiion to the materials listed, we also provide Suncadia's activity calendar, Cle Elum dou,ntor,rn nrap, flyers and other information provided to us about local events and activities such as the Swiftr,rater Cellars' concert series, the barn quilts tour, etc. The Park has a presence at the annual Suncadia Neighborhood Picnic and their Harvest Fesiival. We utilize the Chamber's channels to promote the Park and our calendar of events such as on its u€bsite and weekly emails to members, have Park materials at the visitors cenier and place ads in their publications. The Park's Executive Director participates on the Dourntorm Association economic development committee to generate opportunities in upper county. Hou,ever, lve currently don't have enough staff to take an active role in many of the community events. As situations arise the Executive Director and others from Park management attend and participate in meetings with Cle Elum City Council and siaff, Suncadia senior management. Cle Elum Tourism Committee, Kittitas County Parks and Recreation. Cle Elum Dovrnior,rnr Association, Cle Elum Rotary Club, and Roselyn Rlders. Finally, Park management is consiantly meeting with horse group leaders around the state and region to promote the Park and raork together to better the health of their sport and activities. 2500 charactel liml