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4.2 Promoting Local*HUStness Dscribe how you wiil promrte lodqing estauislrrents, restaurants, and business locatsj in l(tlilas CoLtnty We wll continue to provide the Cle Elunr "This ls HowWe Do" guide, the Chanrber's Central Washington Visitors Guide, the Tribune's Explore Kittjtas County guide including the local Visitors' Map at our registration booih and in the Park office. We also have a link on our nebsite and Facebook to the Central Washington Color.com \^€bsite and actively direct people to the information available there as \ ell as the Chamber of Commerce u€bsite. We intend to continue io revamp and reintroduce a program developed in 2018 r,r,ith businesses around Kittitas County thai encourages Park visitors to stop by their location and identifies the visitors as coming from the Park. We are doing a complete overhaul of our user experience starling with enhanced digital mapping, upgrading our website to facilitate online markeiirrg and access from handheld devices so that visitors can easily find out what is happening around the county while they are here. 2500 character liml 4.3 Host Hotel*Ls there a host hoiel for. your event or grant project? lf yes, list the hotel. t- No G Yes. flir;lrr11 i._.,:;lt;;; 5l Future Plans Please explain what plans exist to allow this project to become self-sustaining. lnclude any plans {or ticket sales, event sponsors, and other cost-recovery models. Future Plans*Thanks to public support at the State, County and City levels, \ e e&ect the covered arena structure to be completed in 2020. lhis keystone addition will allow us to host larger events, extend the season into at least March and November as u,ell as attract many activities and groups that require a covered competition space. Already there are a lot of inquiries about the arena, but organizers of large shora,s will uait to inspect the new facility before they will commit to holding a show there. We e)pect that in five years the calendar and revenue generating impacts of the covered arena will be largely realized, especially if lue are able to add more stabling and parking to accommodate the epected demand. Some future events will allow ticket sales, parking fees and park concessions. We have an annual business sponsorship campaign and orrgoing donor solicitation. The Park will hold its fourth nrajor auction dinner gala on November 9th at Sahalee Country Club to raise a\ €reness and funding for operations and capital projects. We continue to have significant volunteer suppori from many individuals and groups. Communication about what we are doing is absolutely critical to building broader interest and support. lhe Lodging Tax funds continue to be a major help to us in promoting the Park, the events we're offering and communicating the broader messages about how to help sustain the Park. 2500 character firnt Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism.