LT-2021-002-CEDA - Laserfiche WebLink

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1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more a\nay from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1 *Wtry worjld lo.rrists travd to lfttitas Oo{rnty to attead ycur evenyactivityiTacility? Often you will hear Cle Elum being described as'halFnay to everlrv*rere'. Highway 970 and l-90 provide access to year around recreational opportunities, within arr hour or less from Seattle to the dor,nniounr. We see this as an opportunity to encourage visitors and overnight stays 365 days of the year. Our recent Strategic Marketing study identifies howue can strengthen our band-with and practices to increase the visibility of uiirat Cle Elum has to offer to our visiiors. Even through COVID 19, travel to our community has remained consistent and strong. This past spring and summer retail revenue has also remained strong. The location and travel time to Cle Elum has definitely been seen as a plus, and it has placed Cle Elum on the map for easy access and travel from areas fifty nriles or farther. The Cle Elum Dovwrtovr,n Association is one of 34 programs in Washington State. We all lvcrk closely together to cross-promote our communities and to encourage iourists to conlinue their eploration of Washington by visiting those communities with downtor.ryn historical business sectors such as ours. We are fortunate that there are three downtor,r,n programs in Kittitas County, this brings a strong marketing emphasis to visiting and e4rlorirrg wtrat rrve can offer for those v*ro are traveling to our area. Working closely with existing venues; Kittitas County Chamber, Cerrtral Washington, Discover Cle Elum, WA State Horse Park, City of Cle Elum, Rotary, Cle Elum Round-Up, Roslyn and Ellensburg Downtorarn Associalions, local hotels and resorts as well as strategic placement and marketing of our events and activities, we feel confident that rive will continue io attract an even grealer audience of tourists and travelers to Cle Elum which will also strengthening our retail revenue. ln 2020, consultants from Arnett Muldrow conducted a community market analysis that deiermined a high demand of visitors in downtolta'r Cle Elum. By using the previous calculations and using the information provided by the STAR report specifically for the county, it indicaies an estimated 7% increase of weekly visiiors in 2021 compared to 2019. These visitors' activities may include festivals and events, retail shopping, dining, outdoor recreation, and overnight stays. (Source: Star Destination Reporl, Kiititas County Chamber of Commerce, Arnett Muldrow). 2500 characler linit