LT-2021-002-CEDA - Laserfiche WebLink

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Response 1: ProjecUEvent Description * List of lntended Use of Funds * Employee Travel & Training Social Media / Online Marketing Print Advertising TV Advertising Radio Advertising Venue lmage Promo Computer Maintenance Epense lf Support Facility Hire (rental, sound systems, two-way radios, etc) Volunteer Training Transport (equipment transport & hire of busses) Speaker and Talent Fee PPE (sanitizer, poftable restrooms, handwashing stations, masks) The Downtovm Cle Elum Association is a nonprofit organization rl,frich provides the Cle Elum Business sector with supportive services to enhance and increase economic growth in Cle Elum. To help ensure that we are meeting our goals, r,le produce both large events and smaller aciivities. These events and activities are promoted with the suppori of local lodging services rlfro in turn are cross-promoting and broadcast our activities through their social media tools, reaching audiences S0-nriles or farther. The National Main Street Center Four Point Approach, wtrich our association follorars, includes supporting the merchant community with economic goals that include planning events and activities to increase retail sales and visitors. One of the primary rmys in wl'rich this is achieved is through the use of social media and internet-based marketing tools. To meet the challenges that COVID '19 brought in regards to large events, the Cle Elum Downtor,vn Association rapidly changed up our efforts in attracting visilors and encouraging overnight stays by increasing our social media outreach and providing solid relail events thai allowed visitors to participate. During the extreme COVID 19 Phase 2 and Phase 3 period, Cle Elum Downtown has celebrated the opening of six small businesses and seen the closure of four. Of the four spaces that are now empty, tno have been reclaimed and will be reopening as newretail busjnesses. This impact and the growing interest in vacant buildings are being actively looked at by potential buyers and new business ouners as u€ll as through eryansion projects or second business ventures by existing business o\\,ners. Over ihe past year, the Cle Elum Downtown Association has ra,rcrked to build a stronger relationship with our hotel and lodging services to engage in the dor,r,ntown community. The Association is entering into discussions with each major hoiel and resort about the opportunity to co-market events, and to consider offering special lodging rates and accommodations for large events that occur in the Upper Kittitas Couniy area, during 2A21 and beyond. We u,elcome the opportunity to promote Cle Elum as a place for visitors and tourists to explore and plan to achieve this by offering events and activities that are creative and fun, using our collaborative process of raorking with existing and new partnerships to encourage those traveling to our area to stay overnight wtrile enioying t^ftat Cle Elum has to offer. 2500 character lirit 2l Supporting Kittitas County as a tourism destination