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Response 2.1 * <br />Response 2.2 * <br />Application Questions: Parl 2 <br />\lhy \,v(xid tourists lravd to lfttitas Oounty to atlend your evenvactiviv/facility? <br />Year round visitor campaign: We will be utililng the recommendations from the <br />Arnett Muldrow market analysis and dowrtolm master plan to complete the <br />campaign message but with the figures listed above of udrich is 23o/o of potential <br />visitors io downtown Roslyn, rae estimate this figure will increase during the summer <br />weeks of the year. lf the Roslyn Downtown Association uses a conservative <br />average annual number of visitors air215 per vraeek (more during peak season, less <br />during slowseason) to accommodate for an average throughout the year and <br />calculates at 25% staying overnight(30% of travelers are leisure travelers per the <br />tourism office): 215 travelers x 23% (statistic from Arnett Muldrow study) x 52 weeks <br />= 2,571with 25% staying overnight = 643 annual hotel stays, plus estimated hotel <br />stays. 643 annual hotels slays x121.74 (avg daily rate; STAR Report for the county <br />accommodations) = $78,105 in hoiel spending. <br />2500 character lin"il <br />Daxcribe the prior success ol ycur evenUactivity/faoility irr attraction tourists. <br />The prediction is that 8,608 people will visit from 50 miles au€y or more for events <br />in dovtnlown Roslyn and outdoor recreation. This prediction could bring visitors to <br />spend $178,960 in Roslyn. According to local survey results, 73% were visiting <br />from 50 miles araay or more but only for a day trip and possibly overnight <br />accommodations. <br />According to the 2019 Dean Runyan report for Kittitas Counly, the average <br />e4renditures per person for day irip are$27 (6628 v27 = $'178,960 in potential <br />spending). <br />The Kittitas County Chamber has done an outstanding job tracking the data and <br />gLriding the RDA's efforts. The Chambers and RDA will continue to do surveys, <br />reviewgoogle analytics, cash register sales comparisons, and tax receipts <br />comparisons to verify the information. <br />These are numbers provided to tell you ihe response of Roslyn's story. Yet, r,ve <br />also have everyday successes throughout the year that rne get to help influence <br />ihat becomes revisited trips. Our success is the success of each business ou*rer <br />dountown, or in the county as a wirole. <br />Roslyn Dowrtoinrn Association is a Washington State Main Street designaled <br />community, and we embrace the full tourist polential and experience offering. From <br />RDA hosted events and in providing additional suppori to other local events by <br />numerous community groups and business o\n/ners. Through promotion, <br />advertising, and marketing, we can tell a compelling story and stay consistent with <br />our efforts and goals. <br />2500 r:hamcts lirrit <br />3llmpact