LT-2021-001-RDA - Laserfiche WebLink

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Response 1: ProjecUEvent*uescnptron This application is for multiple events. and u,e put a major focus on each event to draw attendance from outside of the area, specifically from the Westside of the Mountains and Yakima Valley. The Roslyn Downtoianr Association has been the lead agency for dorimtown revitalization for many years. Each year, the Roslyn Dounrtorrrn Association uacrks to epand its outreach to build partnerships and market dovr.ntoran. Thousands of people visit the Roslyn dormrtornn annually because of its unique and authentic historical history and structures, great Restaurants, shopping, biking and hiking, and events. This application for Lodging Tax will assist the Roslyn Downtorm Association in ta,orking with other entities to promote dovrntor,rn, these events, arrd boosi promotions of smaller events. ln addition, the application will assist with funding a strong year-round marketing campaign for visiting dowrtown Roslyn and highlighting the revitalization vlrcrk of the Roslyn Dovrnrtov\r'l Association. Promoting dor,rintown Roslyn as a destination has been a long-term goal, which, through a partnership with the Chanrber's tourism office and improvements to the downtovur, is coming to fruiiion. By building a campaign to feature the dor.nrtown and the many reasons to visil, whether it is for shopping and dining or as part of a visit to Roslyn for an event, the annual campaign will help creaie a consistency of message that will resotrate with visitors. The campaign to visit and enjoy downtorrrm on a year-round basis will create value-added advantage for events that occur in the dorrintown core and business support of local stores and the potential business O\ /nefS. Two specific projects will be a self-guided iour of dor,wtou,n historic buildings and a 98941 Tips for Enjoying Roslyn. We will be condircting a project that will tell our story of our history and our dor,rntoun. We will be r,vcrking with a content professional to uirite the stories that will be promoted via brochures, blog slories, and \,ebsite content. The target audience is... Tourists that are attracted to Mountain Torans and traditional or historical events Suncadia guests Central Washingion Area (outside of Kiltitas Couniy) Pierce and King Counties Western Washington Yakima Valley 2500 character limi List of lntended Use of Funds* DIGITAL MARKETING PRIM ADVERTISING/ MARKETING COLLATERAL MATERIALS - SELF GUIDED TOUR VENUE BMNDING WEB DESIGNYHOST/CONTENT 2l Supporting Kittitas County as a tourism destination 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight: 3. or from another country or stale outside of their place of residence or business. You must provide the evidence utilized in determining your projections.