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Appendix A: Executive lnterviews POSITIONING QUOTES OF NOTE, CONTINUED These are quotes thot express commanly hekl iclaas ar were especially impartant to note. "A place to exptore/ploy; known lar leisure." "We have o mlle stretch of Yoklmo River within wolking distance of downtown." "The Yokimo River and trout fishing are certainly attractions that con grow." "Hundreds of miles of bike and hiking troils connectto Ellensburg. One of our main focuses is to improve wotking paths and trails.' "We're a universitv lq lot of young peaple and diversity adds to a feeling of vitality.' "Our ties to CWU offer a lot to the community, but we're not qcolleee town." AUDIENCE COMMON THEMES These $re the most camrnanly expressEtl ideos related to fhese questions. WHATTYPE OF TOURISM WOULD YOU TIKE TO SEE GROW? WHO DO YOU WANT TO ATTRACT TO ELLENSBURG?I The West side is our best source of touristsr Meetings and conferences, but we really need a conference center. We can host small groups of up to 200r Sports teams-youth and adult. May require facility improvement and staffingr We want to attract people with disposable income, highly-educated, recently retired and interested in the artsr Downtown audience is empty nestersi they have the freedom and money to travel, Adult leisure travelers ' Millennials who are looking for cool and sharable experiencesr Ellensburg lacks family-friendly amenities AUDIENCE QUOTES OF NOTE These ore quotes that express commanly held ideas or were especially importont to note. "As far as visitors, we seem to see mostly empty nesters . #L ottroctions for out-of-town guests ore the rodeo and the university, Adventure seekers go to Roslyn - Ellensburg isn't their destinution." 'oWe cater to the alder crowd - empty nesters. I'd like to grow the younger couples. Peopte looking for good beer, good food, autdoor recreation. Somewhere to hike, listen to live music, get a beer." "l'd like to see us da more with CWU olumni." "We con ottractJamilies through othletics, butthey alwoys osN 'What da you do here?' We don't hove a lot of family activlty options." "Explorers, odventure seekers...they have more disposable income thon families," "ln general, Ellensburg is welcoming to odult alumni and parents. Sometimes there is friction with students and businesses downtown. But a student's bad experience with a downtown business will impact their interest in being a future tourist here." City of Ellensburg Five-Ye"rr Tourissr Strategic Plan zA13 59