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Appendix A: Executive lnterviews RESOURCEs COMMON THEMES These are the *ost cammonly expressed ideas related ta these rtruestions. WHAT ARE YOUR OVERALL IMPRESSIONS OF MYELLENSBURG,COM AND OTHER LOCAL TOURTSM SITE5? WHAT ARE YOUR THOUGHTS ON THE CURRENT MARKETING CAMPAIGN?. MyEllensburg does a good job of making Ellensburg appealing/very outdoorsyr Various websites contain a lot of inforrnation, but there's no one place for visitors to get all local information {And, no place for local event planners to consult for what's happening on specific dates.} . MyEllensburg website and campaign do not show diversityr Website doesn't offer any information for meeting plannersr ls there too much information on the website?r There's not a lot of curated trip planning on the website WHAT WORKS AND WHAT IS MISSING ATTHE PHY5ICAI- VISITOR CENTERS?. A downtown visitor center is beneficial, but only if it is open more hours, Shared/co-located Ellensburg and CWU visitor center presence. A visitor center/information kiosk at Exit 109r Current chamber location distant from downtown shops and needs "Visitor Center" specific signs Rrs0u8ces QLroTfS 0r NOTE These are quofes 2hat express commonly held itteas ar were espeeiolly impartant to nate. "Marketfng compaigns can come and go, but the website should be consistent. I seqrch on "visit" when Iooking for ploces to go, so l'm used to going to Visitseattle.org or TravelPortlond.cam. The IJRL is very simple and it just says what it is. When I Google 'Visit Ellensburg' I get a bunch of different sites." "Most people that come to the visitor center wsnt the poper form. Five years from now, it'd be greot to see a digitol visitor directory in high trafficked oreas in town." "Consider on olumni office in Downtown Ellensburg, Peaple come over on the weekend and the office at the college is closed. Freshmen students often don't like Ellensburg because there's nothing for them to do, but by the tirne they are seniors the love it here. They hove to leave for jobs, but they like coming bock," "How great would it be to encourage/invite residents to go to our visitor centers? (This would show the community thot we're here for you first, then visitors-and get their opinions on the experience, what there is to do, so they con better promote and invite friends and family taa)." "Hoving a visitor center in downtown is great, butthere needs to be better signage and hours." "Woyfinding around Ellensburg is still a problem. We were recently in Bend Oregon and they hove o fantastic visitor center with a lot of information and local flovor. (lt is on extension of the Place to Play theme ond offers o lounge.)" "There moy still be a generotion of tourists who use visitor centers, but I hove never personally gone into one. I think as times chonge, we have to change what we offer." "We are doing a much better job af telling stories. Good videos that are really popular inside and outside of Ellensburg," "Love the video on the web; don't love the word game theme." City of €llensburg Five-Year lcr"rrisrn Strategic Plan2019 60