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Appendix A: Executive lnterviews <br />FOSMOilING CCMMCN THEMES <br />'fhese srr the m*st conmonly expressed ideos reloted to these questians. <br />HOW DOES IT STAND OUT FROM OTHER WEEKEND DESTINATIONS? <br />' Festivals and eventsr Music...maybe (between festivals, events, live music downtown and CWU's program) <br />r Craft beer and other adult beverages...mayber Yakima River and trout fishing <br />' We have miles of walking and biking trails; you don't have to be an athlete to enjoy the outdoors. (The rodeo and Western heritage was not called out here, although it was mentioned in what is <br />Ellensburg known for.) <br />WHAT WOULD YOU LIKE ELLENSBURG TO BE KNOWN FOR?r Festivals and eventsI Westeril way of lifer Music. (Festivals, events, live music downtown and CWU's program)r Beer. "Maybe we're an upcoming beer,iazz, music town?". Art. Ellensburg is affordable and friendly to artists, so there's a growing presence.r Leisure. A place to get away from work.r Ecotravel: fly fishing, hiking, biking and other back-to-nature outdoor recreation ' <br />: A step back to the past. "For me Ellensburg is about history, art and recreation. Being a historical <br />place is not just about buildings and landmarks, it's about preserving the community, its culture and <br />sharing that with others." <br />POSITIONIRI€ QUOTTS OF NOTE <br />The.se are quotes thol express camr*only hekl ideas ar we{e especially impartant to note. <br />"l don't want Ellensburg to be known for onything different than who we ore/what we have todayi' <br />"Ellensburg's strengths and distinctions are that it is in a sweet spot. lt isn't crowded, i(s not too <br />expensive it's essy to park, has reosonohly good weother, and has greot outdoor activities." <br />"Unlike Leovenworth or Winthrop, the activities chonge so there's a reason to come bock. That's o <br />reoccurring theme I hear from people who come fram out of town; we always have some fun octivity going <br />on," <br />"You can't hove festivals all the time, but you can have a festive atmosphere oll the time. Ellensburg <br />shoutd hove more street vendors ond the city needs to help make that hoppeni' <br />"Cen?ralhss a welt-known music pragram. Euslnesses bring in music. We hsve Jazz in the V*lley and Euskers <br />in the Burg. The Gorge is close." <br />'l'm not sure people here would ugree on one thing, unless eyents is our thing." <br />"l'd like to see us play up the Western way of life. Leavenworth did Bavarian, we should do Western. I <br />see us appeol,hg to the city dwellers who find the country life appealing." <br />"The rodeo is still very importdnt, but the western theme for Ellensburg is waning. Our culture has <br />changed; we ctre more and more intluenced by the College and by the "wet" side." <br />"Aan't hong our hats on it (the rodeo)...someday soon the treatment of animdk in s rodeo may be <br />recognized os not a good thing to do," <br />City oi tllensburg <br />Five-Year Tourism Strategir: Pian2C] g 58