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Append ix A: Executive lnterviews <br />GOALS COMMON THEMES <br />These are the most commonly expressed ideas relsted to these questions. <br />HOW IMPORTANT IS TOURISM? <br />WHAT WOULD YOU LIKE TO SEE HAPPEN IN THE NEXT FIVE YEARS?r Tourism is important and willbecome an increasingly important part of the economyr Grow tourism to help sustain local businesses. Become the destination, not a stop along the way to somewhere else. Align tourism goals with community goalsr Become the place where people from Western Washington go to relax and have fun: Become a destination for regional meetings and conferencesr Become a destination for sports tournamentsr Maintain and grow the rodeo to gain momentum going into the L00th anniversary rodeo in <br />2023 <br />GOALS QUOTES OF NOTE <br />These are quotes thot express commonly held idess or were especially important ta note. <br />"We need tourists, Residents visit our businesses and make one to three purchases a month-this <br />isn't enough to sustain our businesses." <br />"l'd like to see tourism continue to grow ot a nice poce, as it has." <br />"l don't think we should try to become another Leovenwarth (tourism-dependentt economy)." <br />"WhQt benefits taurists should also benefit the community and makes for a more outhentic <br />experience for the visitor." <br />"l think the community will support more investments in tourism if they can be shown how <br />meetings, sports eventst etc, can bring business to locol restourants and stores." <br />'l think the community is divided on bringing more people into town." <br />"There's o large group (of residents) that says (CWU) students are ruining our town." <br />POSITIONING COMMON THEMES <br />These are the most commonly expressed ideas related to these questions <br />WHAT IS ELTENSBURG KNOWN FOR?r W€'re in the center of everything {and a shorter trip from Western WA than Walla Walla)r "There's always something going on" (events and festivals)r Good weatherr We don't have a fixed imager Smalltown feel: Relaxed and welcoming: Outdoor recreation, the sceneryr Quiet little ranching and college townr The rodeo and Western heritage -"A touch of the West" <br />City of Eilensburg <br />Five-Year Tourism Strategic Plan <br />21119 tt