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1. <br />Sports Tou ri sm: 2022 Tactics <br />Adviscry Group and Sports Tourism Coorrjinator <br />a) Review dedicated staff time and determine if it merits a 1.0 FTE. (would require additionalinvestment.) <br />Website Development <br />a) Maintain and improve sports content. Add video to show top sports venues, <br />Outreach <br />a) Continue outreach, lead tracking and management. <br />b] Grow association. membe.rships, looking into running ancl eycling sports. Explore American TrailRunning Association and becoming a featured ,,TraiiTown.i <br />c) Exhibit at Pacific Northwest Youth sports Expo and evaluate other trade show opportunities. <br />Social Media <br />a) create and manage separate Facebook account for sports. Develop annual social mediaeditorialplan. <br />b) lnclude organic and boosted posts, <br />c) Prornote sports facility video on Facebook. <br />Publicity <br />a) lnclude unique sports angles into generaltourism story mix. <br />b) Send out end-of-year news release on sports event economic impact to the community. <br />Advertising <br />a) Assess performance of Google Search over time. lf still performing well, continue. <br />b) Add digital banner ads to be placed in sports-related websites such as: <br />r Washington youth Sports <br />r Washington youth Soccer <br />r Washington lnterscholasticActivities Association <br />I Sports Events Magazine (onlinelweb) <br />r Sports planning Guide (regionally targeted) <br />E-newsletter <br />a) Maintain twice-yearly e-newsletter. consider refreshing the look. <br />b) lf there is enough content,. increase frequency or devote one or two of these e-newslefiers tosports other than those using the ball fields. <br />c) Continue to build email list through website and contacts generated through outreach. <br />Partnerships <br />ai Continue partnerships with all local sports venues, <br />City of €llensburg <br />Five-Year Tourism strategic plan 45 <br />2. <br />3. <br />5 <br />6. <br />4. <br />7 <br />8. <br />r019