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Sports Tourism:2A21 Work Outline <br />1.. Aelvisory €roup and Sports Tonrisrn Coordinator <br />a) Determine if support is needed beyond connecting planners to facilities to make Ellensburg <br />more competitive as a sports event location. Consider expanded support to enhance or provide <br />the following: {Would require adclilional investnrent.) <br />r Guided site visits ancl tours <br />' Local volunteer recruitment <br />. Grant programs to encourage hosting events in Ellensburg <br />. Transportation assistance (arrange for shuttles to and from hotels, etc.) <br />2. Website Oevelopmenl <br />a) Maintain and improve sports contents. <br />b! Developing arrd post a Sports Evq$t Pbnfiins 6uide on the website. {Would require addilional <br />investment.) <br />3. Outreach <br />a) Begin proactive outreaclr. Make cannectiorts with and offer tours to officials from targeted <br />groups, tracking contacts in Salesforce. Track leads, eontacts and field reservatiotts, <br />b) Continue assoeiation memberships. <br />c) Exhlbit at Pacific Northwest Youth Sports Expc ancl evaluate other trade show opportunities. <br />Develop trade show booth/materials for exhibition. <br />4. SacialMedia <br />a) Assess neerJ/ability to manage a separate Facebook aeco$nt for sports. <br />b) lnclude organic and boosted posts as part of overallsociat media editorial plan. <br />5. Fublicity <br />a) lnclude unique sports angles into generaltourism story mix, {RC Scale Hydro Racing for <br />example.) <br />b) Send out end-of-year news release on sports event economic impact to the comnunity. <br />5. Advertising <br />a) Google Search campaign (Google AdWords) for key words/phrases such as "sports facilities," <br />"ball fields," "practice fields" and "soccer fields." Review Year 1. key word performance. <br />7 " E-newsletter <br />al Maintaintwice-yearlye-newsletter. <br />8. Partnerships <br />a) Continue partnerships with all localsports venues. <br />(.ity oi Hilenshurg <br />Firre-Year Tourism Stralegic Plan20L9 44