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Sports To u ris m : 2A23 Tactics <br />L. Website DeveloPment <br />a) Maintain sports content. <br />3. Ouireach <br />a) Continue outreach, lead tracking and management. <br />b) Continue association memberships and tradeshow outreach' <br />4. Social Media <br />a) Continue posting and boosting to Ellensburg Sports Facebook' <br />5. Publicity <br />a) lnclude unique sports angles into generaltourism story mix' <br />b) Send out end-of-year news release on sport event economic impact to the communlty' <br />6. Advertising <br />a) Assess Google Search and digital display advertising. lf performing well, continue. <br />1. E-newsletter <br />a) Maintaine-newsletter. <br />8. PartnershiPs <br />a) Continue partnerships with local sports venues, <br />Sports Tourism | 2024 Tactics <br />l. WebsiteDeveloPrnent <br />a) Maintain spo,ts content. <br />3. Outreach <br />a) Continue outreach, lead tracking and management. <br />4. SocialMedia <br />a) Continue posting and boosting on Ellensburg Sports Facebook' <br />5. Publicity <br />a) lnclude unique sports angles into generaltourism story mix' <br />b) Send out end-of-year news release on sport event economic impact to the community <br />6. Advertising <br />a) Assess Google Search and Digital Display advertising. lf performing well, continue. <br />E-newsleKer <br />a) Maintain e-newsletter. <br />Partnerships <br />a) Continue partnerships with local sports venues. <br />City of Ellensburg <br />Five-Year Tourism Strat€gic Plan <br />7 <br />8. <br />!Lt1S 45