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6. <br />7 <br />8. <br />Sports Tou rism : 2020 Tactics <br />Advertising <br />a) 9ogFl.lgtl.h campaign (Google AdWords)for key words/phrases such as "sports facilities," <br />"ball fields," "practice fields" and "soccer fields,,, <br />E-newsletter <br />a) Create a twice-yearly e-newsletter for an opt-in list from website and from collected emails of <br />sports event planners, league leaders, officials, coaches and school athletic directors. <br />Partnerships <br />a) Partner with Ellensburg Parks and Recreation, Kittitas County Events Center, Washington Horse <br />Park and other local sports venues and businesses (possibly including CWU) to cross-lromote <br />content on website, e-newsletter and social media. {May require an additlonalinvesiment in <br />staff time for necessary collaboration.! <br />City of Ellensburg <br />Five-Vear Tourism Strateglc plan2gl9 43