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Appendix A: Executive lnterviews <br />POSITIONING QUOTES OF NOTE, CONTINUED <br />These are quotes th*t express cammanly held ideas or were especlally irnportant ta note. <br />"A place to explore/ploy; known for leisure." <br />"We have a mile stretch of Yakimo River within walking distance of downtown." <br />"The Yokims River and trout fishing are certainly sttractions that con grow." <br />"Hundreds of miles of bike ond hiking troils cannect to Ellensburg. ane of our main focuses is to <br />improve walking paths and trails.' <br />'We're-a universitv t lot of young people and diversity odds to a feeling of vitality.' <br />"Our ties to CWU offer o lot to the community, but we're not o colleee tawn." <br />AUDIENCE COMMON THEMES <br />These sre the most cammonly expressed ideos relatecl to fhese questions <br />WHAT TYPE OF TOURISM WOULD YOU LIKE TO SEE GROW? <br />WHO DO YOU WANT TO ATTRACT TO ELLENSBURG? <br />' The West side is our best source of touristsr Meetings and conferences, but we really need a conference center. We can host small groups of up <br />to 200r Sports teams-youth and adult. May require facility improvement and staffingr We want to attract people with disposable income, highly-educated, recently retired and <br />interested in the artsr Downtown audience is empty nesters; they have the freedom and money to travel <br />' Adult leisure travelersr Millennials who are looking for cool and sharable experiencesr Ellensburg lacks family-friendly amenities <br />AUDIENCE QUOTES OF NOTE <br />These ore quotes thot express commonly held ideas or were especially important ta note. <br />"As far os visitors, we seem to see mostly empty nesters . #7 attroctions for out-of-town guests are <br />the rodeo ond the university. Adventure seekers go to Roslyn - Ellensburg isn't their destinatian." <br />'oWe cater ta the alder crowd - empty nesters. I'd like to grow the younger couples. Peaple looking for <br />good beer, good food, outdoor recreation, Somewhere to hike, listen to live music, get a beer," <br />'/d like to see us do more with CWU olumni." <br />"We cqn attractfomilies through othletics, butthey olways osN 'What do you do here?' We don't <br />have a lot of family octivlty options." <br />"Explorers, odventure seekers...they have more disposable income than families." <br />"ln general, Ellensburg is welcoming to adult olumni ond porents. Sometimes there is friction with <br />students ond businesses downtown. Buta student's bad experience with o downtown busrness will impact <br />their interest in being a luture tourist here," <br />City of Ellensburg <br />Five-Year fourism Strategic Plan <br />2019 s9