blank- LT-SS-2020-003-Ellensburg-Downtown Parks

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Appendix A: Executive lnterviews RFSOURCES COMMON THEME5 These are the mosl cot*monty expressed ideas related ta these questians. WHAT ARE YOUR OVERALL IMPRESSIONS OF MYELLENSBURG.COM AND OTHER LOCAL TOURISM SITES? WHAT ARE YOUR THOUGHTS ON THE CURRENT MARKETING CAMPAIGN?. MyEllensburg does a good job of making Ellensburg appealing/very outdoorsyI Various websites contain a lot of information, but there's no one place for visitors to get all local information (And, no place for local event planners to consult for what's happening on specific dates.) . MyEllensburg website and campaign do not show diversity. Website doesn't offer any information for meeting plannersr ls there too,much information on the website?r There's not a lot of curated trip planning on the website WHAT WORKS AND WHAT IS MISSING AT THE PHYSICAL VISITOR CENTERS?r A downtown visitor center is beneficial, but only if it is open more hours. Shared/co-located Ellensburg and CWU visitor center presence ' A visitor center/information kiosk at Exit L09r Current chamber location distant from downtown shops and needs "Visitor Center" specific signs RE5OU*CSS QUOIIS 0r NOTE These *re qu*tes thot express c*mm*n[t held ideas ar were especiolly impartant to nate. "Market[ng campaigns can came and go, but the website should be consistent. I search on "visit" when looking for places to go, so l'm used to going to VisitSeottle.org or TrovelPortland,com. The IJRL is very simple and it just says what it is. When I Google Uisit Ellensburg' I get o bunch of different sites." "Most people that come to the visitor center wqnt the paper form. Five years from now, it'd be great to see o digital visitor directory in high trafficked areds ln town," "Consider on alumni office in Downtown Ellensburg, People come over on the weekend ond the office at the college is closed. Freshmen students often don't Iike Ellensburg because there's nothing for them to do, but by the tirne they are seniors the love it here. They have to leave for jabs, but they like coming bock," "Haw great wauld it be to encourage/invite residents to go to our visitor centers? (This would show the community that we're here for you first, then visitors-and get their opinions on the experience, what there is to do, so they can better promote and invite friends ond family taa)." "Hoving a visitor center in downtown is great, but there needs to be better signoge and hours." "Wayfinding around Ellensburg is still a problem. We were recently in Bend Oregon and they hove o fantostic visitor center with a lot of information and locolflavor. (lt is an extensian of the Place to Play theme and offers a lounge.)" "There mcy still be a generation of tourists who use vfsitor centers, but I hove never personally gone into one. I think as times chonge, we have to change what we offer." "We are doing a much better job of telling stories. Good videos thot are reolly popular inside and outside of Ellensburg." "Love the video on the weh; don't love the word game theme." City of Ellensburg Fiv,e-Year Tourism Strategic Plan201S 60